Russell Outdoors Partners with PrimaLoft® in New APXg2™ System

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Hunters facing extreme cold weather and wet conditions will stay well protected with Russell Outdoors’ new APXg2™ line of outerwear that features PrimaLoft® - Insulation Technology™.

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APXg2 is a combination of the best creative minds, the best fabrics, and the best technologies available in the market

Hunters facing extreme cold weather and wet conditions will stay well protected with Russell Outdoors’ new APXg2™ line of outerwear that features PrimaLoft® - Insulation Technology™.

Russell Outdoors’ APXg2 line consists of a five-level layering system that provides a number of configurations to keep you warm, dry and odor-free while on the hunt. PrimaLoft® insulation is featured in the L5 Insulated Jacket and Pant – the outermost layer of the APXg2 system.

“APXg2 is a combination of the best creative minds, the best fabrics, and the best technologies available in the market,” said Sharon Arnold, Marketing Manager, Russell Outdoors. “As with PrimaLoft®, performance, function and comfort are the driving forces behind our products.”

PrimaLoft® was developed by Albany International Corp. for the US Army as a synthetic alternative to down designed to keep you warm and dry even when wet. It is a unique microfiber polyester insulation that is as warm and soft as down, in addition to being water repellent, extremely light weight, compressible and quiet.

“The original APX system was introduced to the hunting industry in 2004,” said Mark Tate, Senior Vice President of Russell Outdoors. “We designed the system to combine layers for a comfortable and protective environment while on the hunt. This changed the way industry viewed system-oriented apparel and began a revolution in technical
hunting gear. APX quickly became the standard for a multi-product layering system, and is widely emulated today.”

The L5 Insulated Jacket and Pant are made with a brushed, water and wind-resistant outer shell. When paired with PrimaLoft®, this hunting gear helps protect you in the harshest of conditions. The jacket and pant are available in Mossy Oak® Treestand® and Black.    

Hunters from Eastman’s Hunting Journal TV will be putting the L5 Insulated Jacket and Pant to the test this fall and winter as they prepare for it its 2010/11 television series that will appear on the Outdoor Channel.

About Russell Outdoors
Russell Outdoors, a division of Russell Brands, LLC, is a leading manufacturer of hunting apparel and outdoor sportswear - combining advanced technology with hunting necessities to create the industry's most comprehensive and innovative line of outdoor inspired performance and sportswear apparel. http://www.russelloutdoorsgear.com .

About PrimaLoft®
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® – Insulation Technology™, PrimaLoft® – The Next Generation in Yarn Technology™ and PrimaLoft® – The Luxury Down Alternative™ are featured worldwide in leading brands of outerwear, sleeping bags, gloves, footwear, accessories, socks, sweaters and luxury bedding. PrimaLoft is manufactured in the USA, Europe and Asia. For additional information, contact the Sales and Marketing Group at 800-833-3836 x2238 or visit http://www.primaloft.com and http://www.primaloftyarn.com .

Media Contact:
Christine Pedersen
Fendler Communications
207-846-0700
christine(at)fendler(dot)com

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