We engaged Synergy Consultants to leverage their knowledge of the restaurant world as we developed a new television series for NBC that involved launching a small restaurant chain as a prize.
Laguna Niguel, CA (Vocus) December 28, 2009
Synergy Restaurant Consultants Enables Magical Elves to Create “United Plates of America” for NBC.
Many look to create the best new restaurant. However, in an innovative new TV series, the search is now on for the new culinary star to create those restaurants.
Synergy Restaurant Consultants enabled Magical Elves, the producers of the Emmy Award Winning “Top Chef” to successfully pitch the next great restaurant competition show to NBC. The new reality series, “United Plates of America” will offer the greatest prize in reality show history: a chance to open a four restaurant chain across America. For more information regarding "United Plates Of America see Hollywood Reporter Article.
The contestants' will compete before a panel of real investors who will fund the chain of start up restaurants with their own money. As the competitors chase their culinary dream, home viewers will also be fully engaged with interactive elements online at nbc.com. Magical Elves COO Ross Jacobson effusively praised Synergy for its contributions. “We engaged Synergy Consultants to leverage their knowledge of the restaurant world as we developed a new television series for NBC that involved launching a small restaurant chain as a prize.”
Jacobson explained further, “As the producers of Top Chef, we know the food world quite well, but the inner-workings of how restaurants open and how restaurants are operated was a bit more foreign to us. Synergy delivered precisely the analysis we needed well within the aggressive timeline we had set. As a result, we were able to take a very well thought out restaurant feasibility plan to NBC that had a very detailed breakdown of the costs associated with the endeavor as well as a timeline for us to work from. In the end, NBC ordered the project to series and the work Synergy Consultants did for us was invaluable."
About Synergy Restaurant Consultants: Synergy is a nationally recognized firm that holds a 20 year legacy of success and a list of over 200 major clients. As a leading authority on restaurant operating efficiencies, menu development, new restaurant start-ups and results-driven training programs, Synergy’s mission is to drive guest frequency and maximize financial performance.