iPhone Dating Users Ready to Hook-up for the Holidays, and Half of Them Will be Successful

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Half of iPhone Dating Users met a sweetheart using a Location Based Dating service. Results come from a survey sent to 1,000 Skout members.

Skout, the leading mobile, real-time, location based dating platform that helps people meet compatible singles in their vicinity, today released results on the Online vs. Real World interaction between its users. The findings of the survey, conducted in December 2009, questioned 1,000 Skout members on both their preferred and actual behavior relating to how Location Based Mobile Dating impacts their lifestyle and how they leverage this new technology. The surveyed consumers are in the 20-30 year range, 50 percent women and 50 percent men.

Singles are leveraging the Mix of the Online and Real World:
51 percent of the consumers surveyed have met another single person in the Real World that they initiated contact with on their iPhone. The survey findings show that:

  • 69 percent are comfortable meeting up with someone they met on their iPhone
  • 40 percent are using a mobile dating service while out in bars, clubs and restaurants
  • 20 percent are only using the service outside of their homes
  • 35 percent are using the service at work

"It's quite fascinating how we have successfully married the power of the Online and Real World with use of location based services on mobile. I didn't expect these astonishing results this early in the game, and believe this new way of discovering people and content around you is here to stay. There are 40 Million singles in the United States, and so far we have captured 450,000 of them and are growing fast. We are very excited to lead the Mobile Dating Revolution", said Christian Wiklund, Skout's CEO.

iPhone Dating Users Would Rather Hook-Up than Spend Time With Their Family During The Holidays:
Only 29 percent of the surveyed consumers would prioritize spending time with family during the holidays, if they had to choose between that and finding love.

For the Holidays:

  • 36 percent would prefer going on "a date or two"
  • 20 percent would prefer at least one "hook-up" and a few dates
  • 15 percent would prefer multiple "hook-ups" and dates before the Holidays are over

Not everyone is Single:
20 percent of the surveyed consumers claimed to already have a partner. 50 percent of those are using a mobile dating service with the consent of the partner, and 50 percent without the partner knowing.

About Skout:
Skout is a mobile, real-time, location-based social network focused on connecting singles. Skout allows singles to chat, share pictures and comments to or about other singles who are either on the same block or on the other side of the world. Skout focuses on making it extremely easy to meet other singles whenever and wherever you would like to meet someone new. Whether at a conference, at a bar in a city, a college campus, or a sporting event, people of similar interests can use Skout to discover people and content around them. Skout is also running a gay focused brand called Boy Ahoy. The company recently won the DEMOgod award for its innovations, and is based in San Francisco. Download Skout here and Boy Ahoy here.


Christian Wiklund, CEO

(415) 684-8965


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