Argos Extends Customer Choice of White Goods Products By Over 150% for 2010

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Argos has increased their range of white goods from 400 lines to over 3,000 in the last 18 months. High frequency of Argos.co.uk searches suggests a 'white goods Christmas'. Popular product lines included in end of catalogue sale which starts today.

The range extension has a keen focus on built-in appliances, with about 500 products now available. We now offer our customers an even broader selection of top brands in this category such as Bosch, Fisher & Paykel, NEFF and Siemens, at competitive prices.

Argos has completed the introduction of around 2,000 more product lines of white goods available for home delivery today. The leading general merchandise retailer now believes it is well on the way to offering the complete white goods proposition to its customers.

New additions include brands at all price points for washing machines (extended by over 300 with new products across all variants), refrigeration units (with a near 20% range extension) and cooking apparatus (a 60% increase to our existing product lines).

The range extension has also seen new product categories introduced as home-delivery-only purchases including built-in microwaves and coffee machines, spin dryers, warming drawers and a range of on-trend chimney hoods and splashbacks.

Matt Birch, white goods buyer for Argos comments: "The range extension has a keen focus on built-in appliances, with about 500 products now available. We now offer our customers an even broader selection of top brands in this category such as Bosch, Fisher & Paykel, NEFF and Siemens, at competitive prices."

Online search figures on Argos.co.uk for the first half of December have revealed cooking, food storage and dinner service units have proved popular searches at Argos.co.uk - suggesting customers are gearing up for a 'white goods Christmas' this year. White goods categories appeared regularly in the report, with chest freezers and dishwashers prominent in the 150,000 recorded white goods category searches.

Christmas Day also sees the highly anticipated arrival of Argos' End of Catalogue Sale, with deals running up to 22 January 2010.

Here are some incredible white goods deals you can find available online on Christmas Day and through in-store brochures on Boxing Day:

  •     473/5539 Samsung American Fridge Freezer was £873.99, Now £671.99 Save £202
  •     4713104 Bosch WAA24169GB White washing machines was £377.99 now £274.19 save £103.80
  •     471/0626 Neff s/s dishwasher was £1080.99 now £561.99 save £519
  •     471/4031 whirlpool black washing machine was £527.99 now £394.19 save £133.80
  •     469/2658 Stoves Champagne range cooker was £1599.99 now £995.19 save £604.80
  •     469/9156 Whirlpool white single oven was £498.99 now £282.99 save £216

Note to News Editors: For more information contact Media Relations, tel: 0845 120 4365, mobile: 0771 3064079

*figure taken from reports up to and including Saturday 19 December.

About Argos
Argos is a unique retailer recognised for choice, value and convenience. It sells general merchandise and products for the home from over 700 stores throughout the UK and Republic of Ireland, online and over the telephone. In the last financial year, Argos sales were £4.3 billion.

Argos serves over 130 million customers a year through its stores. On average, 18 million UK households, or around two thirds of the population, have an Argos catalogue at home at any time.

Argos expects to add around 20 stores this year. Its Internet site, http://www.argos.co.uk, was the most visited high street retailer online in the UK in 2008.

Argos is part of Home Retail Group, the UK's leading home and general merchandise retailer.

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