“Online” Marriage Still the Way Forward for the “Facebook” Generation

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AsianD8 finds that Asian online dating (http://www.asiand8.com) services are beginning to challenge conventional matrimonial methods in Asian communities in the U.K. AsianD8Online has released a set of compelling results illustrating that the majority of people utilise dating sites in anticipation of marriage.


It is vividly apparent that conventional matchmaking methods in the Asian community may not be as effective as they once previously were. The digital era has spawned a new generation of

Research was undertaken by AsianD8 to identify trends in the British Asian online dating environment. The online survey results illustrate that a substantial number of Asians are exploiting online dating services, still with long term commitment in mind. The majority of those who partook in the research were in the 24-30 age range. According to the figures, 75% of respondents claimed that the prospect of matrimony is a fundamental driving factor in their decision to use AsianD8. This evidence continues to support the assumption that online dating is surpassing traditional and conventional methods of matchmaking in the Asian community.

Results indicate that 44% are motivated to join with direct marriage intentions, whilst, 31% are looking to enter in a serious relationship with the intentions of matrimony. This presents a credible argument to imply that a new generation of British born Asians are defying traditional means of matchmaking, nevertheless, still regard getting married highly. Intriguingly, 24-30 year olds continue to place a greater credence upon marriage rather than casual relationships.

AsianD8 Finance Director, Sujan Shah is adamant that matrimony is still the key motivator behind people using online dating sites in the Asian Community;

“It is vividly apparent that conventional matchmaking methods in the Asian community may not be as effective as they once previously were. The digital era has spawned a new generation of “Facebook” consumers, predominantly aged in the 24-30 bracket, who understand the benefits of online dating and how it can lead to matrimony. Previously, the most frequent mode of matchmaking has been the parental route; where parents introduce their children to a prospective match through extended friends and family networks. While this technique has had generations of success in India, the vast cultural differences between Asian born parents and their English born children can often result in unsuitable matches.”

Although it is apparent that cultural differences are significant in fuelling growth in online dating, there are nevertheless, other noteworthy explanations. Both Asian men and women are prioritising careers ahead of marriage and dating. Dating or finding a marriage partner can be time consuming, an element that is frequently in short supply for such career minded professionals. Such constraints have resulted in a dramatic increase in using the web for matrimonial services to find potential partners for marriage. It appears that this fact has not been lost to AsianD8 who, for example, incorporate an innovative quick flick feature which enables users to slide through numerous profiles at the click of a button. Originality such as this has ensured that AsianD8 commands a considerable segment of the online dating market. In fact, such is the popularity of the site, that 94% of users would consider recommending the site to others.

The online dating environment has benefited from immense technological developments to help improve customer experience. With enhanced features, such as AsianD8’s quick flick feature, meticulous vetting procedures, up-to-date maintenance and extensive profile databases, it is no wonder why so many Asians have transformed their approach to meeting their ideal partner. So maybe this research sends a stark message to parents – want to ensure your child finds their perfect partner? Ensure their signed up to an Asian dating site!

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Sujan Shah
Global D8 Ltd
(087) 187-3283 x8
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