Los Angeles, CA (PRWEB) December 30, 2009
Comment Communications has announced the appointment of Marc Watts as Executive Vice President Business Development. Watts joins the company, formerly known as Elevation Sports & Entertainment, as part of its rebranding strategy and expansion to incorporate a full-service broadcast training division for athletes and executives to its core services.
The strategic communications firm, known for its reputation management and crisis communications work, will target athletes interested in pursuing sports broadcast careers and corporate executives seeking to excel on-camera. Comment will also continue its media training services for athletes, teams, sports executives and corporate sponsors. Recent clients include Toyota, USA Swimming, Rock & Republic’s Rock Racing Professional Cycling Team and the Chicago 2016 Olympic bid.
Watts brings extensive on camera experience as an Emmy- Award winning CNN Correspondent to the organization. Previously, he served as CNN's lead correspondent during the “Trial of the Century” - the O.J. Simpson criminal case, and the Oklahoma City bombing court case. He enjoys the distinction of having more on-air news experience than any other broadcast agent in the U.S. with a career that spans over 30 years in the broadcast field. At Comment Communications, Watts will be charged with grooming athletes and executives for both broadcast journalism opportunities and media interaction.
Along with his new role, Watts retains his position as CEO of Signature Media Group, where he has steered the careers and negotiated hundreds of contracts for some of today's top broadcasters and sports journalists.
“Since our firm’s inception, we knew there was a better way to serve clients, provide exceptional value and deliver big time results for the sports and entertainment industries,” said Comment Communications CEO Wesley Mallette. “Adding Marc helps us create additional opportunities for athletes looking to build their careers in the broadcast booth.”
Comment's new on-air training program will cover every critical element of broadcast success and will provide a complete transformation package for athletes considering the broadcast booth as a post-athletic career. Advanced and mid-level programs for sports commentators already on-air who seek to expand and perfect their broadcast skills will also be offered.
"I'm thrilled to join Comment Communications,” said Watts. “Athletes and executives sometimes do a lousy job in dealing with the media. My job at Comment will be to help even the score, as well as assist athletes in bridging their transition into sports broadcasting. Having shaped news reporters, it will be exciting to shape the newsmakers.”
Comment Communications launches its new brand with a slate of clients including USA Swimming, Rock Racing, BET, TV One, and a select group of world renowned sports professionals. With a wealth of experience in working with corporate sponsors and sports teams, the growing organization will also work with corporations to deliver, structured communications programs to maximize their partnerships with professional athletic teams and individuals.
ABOUT COMMENT COMMUNICATIONS
Founded as Elevation Sports & Entertainment in 2005, Comment Communications builds on the company’s legacy as a boutique strategic public relations firm created by Martine Charles, Wesley Mallette, and Melinda Travis. Headquartered in Los Angeles, Comment seeks to provide actionable media solutions for the sports industry and create seamless, structured and well-articulated communications programs for business and entertainment organizations. For more information about Comment Communications, please visit http://www.commentpr.com