New Service Helps Companies Combat Negative Web Publicity

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London Internet Agency launch a new service aimed at helping organisations and individuals deal with negative internet publicity.

The old adage used to be that "today's news is tomorrow's fish and chip paper" - is no longer true. Today's news is often tomorrow's number one search result on Google.

London Internet Agency announced today the launch of their latest service for organisations and individuals: Online Public Relations or OPR for short. The new product is developed to address the expertise shortfall in the marketing and public relation sector for the running of online campaigns. In particular, the new service is designed to deal with the growing concern over negative articles that persists online and can have an extremely detrimental effect on business and reputation.

James Graham, of the London Internet Agency explains more:

"Over the past few years many organisations, and indeed individuals, have begun struggling with negative press on the Internet. They have received either bad reviews, malicious blogs or nasty forum posts about themselves or their products. In some cases, these are fair consumer responses and a useful community service. However, on many occasions, these are just personal, embittered attacks to which the target cannot respond to.

It is amazing how many forum posts asking for more information about a company or service often receive a response saying something like: "I've never heard of your company, but I think it is a ripoff". These threads often degenerate into public slating areas for entirely innocent parties.

On their own, these are nothing more than the web equivalent of an obnoxious, bar room chat but often, with the power of Google, these can appear as the first search result and therefore become highly credible and financially damaging."

This is only a simple example of the problems faced online. The old adage used to be that "today's news is tomorrow's fish and chip paper" - is no longer true. Today's news is often tomorrow's number one search result on Google.

In order to help organisations address problems like this, and many more like them, London Internet Agency has developed a variety of techniques to create what they term a "Publicity Cloud" of online media to help reduce negativity and enhance brands.

Mr Graham continues:

"Many people think there is a silver bullet to the way the Internet works - that there is one magic trick that techie nerds know that can fix their problems. This is not true. It takes years of expertise and a variety of ever changing techniques to help people with problems like this. Sometimes problems cannot be fixed. But, as always, prevention is better than a cure and we would urge people to begin taking steps today to help secure and control what is presented about them on the web.

We have developed a methodology and process, which we term a 'Publicity Cloud', that brings together our ten year experience in online marketing and promotion, including social networks, to help protect brands and reputations. We have been trialing this successfully with a few select clients and are now taking the service into the mainstream. Through our website London Internet Agency we are looking to help more people control their online publicity. We believe that many companies need to look at this sooner rather than later."

With high profile cases, such as the recent Michelle Obama picture scandal in Google, it seems that being number one on Google may not be all it's cracked up to be.


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