Webinar Outlines Social Media Monitoring Opportunities for the Healthcare Industry

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Healthcare marketers are invited to attend a complimentary White Horse Webinar that evaluates the risks, opportunities, and considerations for social media monitoring specific to the healthcare industy.

...social media monitoring is a low-risk means for healthcare companies to begin the process of social media engagement while maintaining HIPAA compliance and other regulatory requirements.”

White Horse is offering a complimentary Webinar for healthcare marketing professionals featuring a benchmark study of social media monitoring opportunities and tools for the healthcare industry.

Eric Anderson, VP of Marketing at White Horse, will present the Social Media Monitoring for Healthcare: A Benchmark Study of 7 Top Tools Webinar on January 20th, 2009 at 11:00 am PST/2:00 pm EST. Anderson will evaluate risks, opportunities, and considerations for social media monitoring specific to the healthcare sector. White Horse Manager of Emerging Media Jamie Beckland will then introduce a proprietary benchmarking report with side-by-side feature evaluation of the top seven social media monitoring tools.

“The healthcare industry has generally held back from social media engagement because of genuine privacy and compliance concerns, but they’re also missing out on the most frequent and crucial conversations about their brands because of low adoption of monitoring,” said Anderson. “But social media monitoring is a low-risk means for healthcare companies to begin the process of social media engagement while maintaining HIPAA compliance and other regulatory requirements.”

From pharmaceutical companies to hospital systems to health plans, social media monitoring has an increasingly important role to play in research, marketing, and PR. Whether companies have an existing social media monitoring program or are preparing to launch a program in 2010, the Webinar will provide a clear assessment of options. Registration for Social Media Monitoring for Healthcare: A Benchmark Study of 7 Top Tools is open now.

About White Horse
White Horse is an independently owned digital marketing established in 1980. Focused on creating rich brand experiences, the agency offers digital advertising, Web site design, engineering, and emerging media services. White Horse’s Emerging Media team creates and deploys social media strategies to drive brand growth.

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Ami Martin
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