Lenskold Group Announces Partnership with Paradigma Marketing to Expand its Marketing ROI Consulting Presence into Europe

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Paradigma Marketing becomes the first Lenskold Group Authorized Partner

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Paradigma Marketing will deliver exceptional support to organizations headquartered in Spain and Portugal as well as multi-national companies conducting campaigns in those regions.

Lenskold Group, a highly specialized firm offering consulting and implementation services on marketing ROI and measurement practices, today announced a wide-ranging strategic partnership with Paradigma Marketing designed to mutually benefit both companies’ clients by structuring specialized marketing ROI services for business organizations throughout Spain and Portugal. Paradigma Marketing represents the first Lenskold Group Authorized Partner.

Founded in 1997, the Lenskold Group has been recognized worldwide as a leading expert in developing and implementing marketing ROI processes. The company provides highly sophisticated marketing ROI solutions and tools that enable organizations to improve marketing effectiveness and guide strategic decisions to deliver incremental sales, customer lifetime value, and profits. Paradigma Marketing is a well respected marketing and promotions firm located in Spain. Founded in 2003, the company has developed winning promotional campaigns and successful loyalty program for leading companies transcending various industries including consumer goods, telecommunications and retail. As a Lenskold Group Authorized Partner, Paradigma Marketing will expand its consulting services to include marketing measurement and ROI solutions using Lenskold Group processes and standard of excellence. Paradigma Marketing has launched the brand MKROI (http://www.mkroi.es) specifically dedicated to marketing ROI thought leadership content and services.

Jim Lenskold, President and Founder of the Lenskold Group commented, “I am extremely pleased to endorse Paradigma Marketing and embrace their work as a Lenskold Group Authorized Partner. We found Paradigma Marketing to be a perfect fit for delivering our solutions based on their extensive marketing strategy experience, their analytic capabilities, and their long-time commitment to improving client performance and profitability. Paradigma Marketing will deliver exceptional support to organizations headquartered in Spain and Portugal as well as multi-national companies conducting campaigns in those regions.” Lenskold added, “We are thrilled to embark on this partnership and look forward to leveraging our joint expertise for the benefit of our customers.”

“The demand for better measurement capabilities to improve marketing effectiveness amongst marketers in Spain and Portugal has dramatically increased,” said José María Gómez , President of Paradigma Marketing. “At Paradigma Marketing, we are committed to helping clients adopt a reliable marketing ROI process to deliver better results from their marketing budgets. Our partnership with Lenskold Group certainly allows us to continue to educate and empower our customers for growth in a distinctive way.” Gómez further commented, “We are very fortunate to work side by side with the Lenskold Group and their team of professionals. As the leading authority on marketing ROI and measurement practices, the Lenskold Group develops scalable solutions that enhance marketing performance providing a critical opportunity to meet and exceed our clients’ diverse needs.”

Paradigma Marketing’s senior management team has been engaged in 4-months of extensive, in-depth training with the Lenskold Group. The partnership becomes effective January 1, 2010. Marketers interested in marketing ROI consultation and services may access the Lenskold Group in the US at http://www.lenskold.com or Paradigma Marketing in Spain and Portugal at http://www.paradigmamarketing.com and http://www.mkroi.es.

About Lenskold Group

Lenskold Group offers one of the most comprehensive and innovative approaches to applying marketing ROI techniques and tools to plan, measure and optimize marketing strategies toward maximum profitability. Lenskold Group combines financial discipline and a unique blend of measurement methodologies to deliver practical solutions that establish accountability and credibility for marketing organizations. The company has delivered high-quality consulting and marketing services to generate profitable growth for a broad range of client companies since 1997. The senior management team of accomplished professionals provides cohesive and comprehensive solutions in the area of marketing ROI processes, measurements and analytics. Company President and Founder, Jim Lenskold, is author of the award-winning book, Marketing ROI, The Path to Campaign, Customer and Corporate Profitability. For additional information on Lenskold Group and its innovative services, visit the Lenskold Group website at http://www.lenskold.com.

About Paradigma Marketing

Paradigma Marketing is a premiere marketing services company headquartered in Spain. The company specializes in promotional and loyalty marketing tactics. Founded in 2003, Paradigma Marketing has developed widespread strategic campaigns for leading companies in consumer goods, telecommunications and retailing industries. The company’s President and Founder, José María Gómez, has more than 20 years experience in Fast Moving Consumer Goods (FMCG), telecommunications. and retail, servicing organizations such as Heineken, Orange and Blockbuster. To learn more about Paradigma Marketing, visit http://www.paradigmamarketing.com . To learn more about new marketing ROI services available in Spain and Portugal, visit http://www.mkroi.es.

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