Search Engine Optimization: Designing Your Pages to Dominate in Google and Yahoo
(PRWEB) March 23, 2009
Charlottesville, VA Janet Driscoll Miller and Kaitlyn Smeland of the search engine marketing firm Search Mojo will headline a teleseminar hosted by BizSummits on Thursday, March 26 at 1:30 p.m. ET entitled "Search Engine Optimization: Designing Your Pages to Dominate in Google and Yahoo".
"Search engine optimization is widely known and accepted as a high-ROI producing online marketing tactic," said Miller. "Our goal in working with BizSummits is to help companies understand the basic nuts and bolts of how to engineer their websites to rank well in Google and other search engines, thus driving more website traffic."
The presentation focuses on three main issues around search engine optimization (SEO):
- Issue 1: Is your site indexable?
o Basic website design elements to consider for SEO and indexability
o Other best practices: sitemaps, robots.txt, etc.
o Case Study: National Geographic
- Issue 2: Does your content reflect your keywords?
o What to edit on your pages to optimize for the engines
o Title tags and meta descriptions: How they help improve clickthrough in organic rankings
o SEO content editing myth vs. reality
o Case Study: Aptiv Technologies
- Issue 3: How many inbound links does your website have?
o Myth vs. reality: Inbound Links
o The power of inbound links: Waffles example
o Strategies to attain inbound links
o Case Study: SheaHedges Group
- Conclusion and Q&A
The presentation is designed for:
- Mid and senior level development
- Marketing and communications professionals
Online registration for the teleseminar is available at http://www.themarketingcoalition.org/seodesign/ .
About Janet Driscoll Miller
Janet Driscoll Miller has over ten years of search engine marketing and business-to-business (B2B) lead generation experience. She has spoken at many search engine marketing conferences including Search Engine Strategies and PubCon, has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Search Marketing Sage, Marketing Pilgrim and Search Engine Journal. She holds a degree from James Madison University in Communications and Graphic Arts.
About Kaitlyn Smeland
Kaitlyn Smeland serves as an Account Manager at Search Mojo, strategizing the most effective search engine marketing tactics for clients. A seasoned SEO professional, Smeland performs extensive keyword research, coordinates inbound linking efforts, and writes and edits website copy. Additionally, she is a regular contributor to the Search Marketing Sage blog. She holds a bachelor's degree from the University of Pennsylvania's Wharton School of Business.
BizSummits is one of the top business communities for corporate executives in the world. Today, with hundreds of business professionals as members, BizSummits provides premium information and knowledge on pressing issues concerning current trends along with news and developments in the rapidly changing national and global business environment. The goal of BizSummits is to enhance the success of executives and their businesses by sharing experienced and proven approaches to their most pressing concerns. Learn more about BizSummits at http://www.bizsummits.org .
About Search Mojo
Search Mojo specializes in lead generation through search engine marketing services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their organic search engine rankings as well as improving pay-per-click advertising performance. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.
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