Surging Upwards: HolidayIQ Breaks Into the Alexa Top 5000 List

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HolidayIQ is now the world's 4th largest travel information site. Soaring traffic, increasing user content and booking enquiries have propelled India's pioneering travel and holiday information portal up the online popularity charts.

Bangalore, India HolidayIQ, the world's 4th largest travel information site, has another feather in its cap. The Alexa rank - a widely regarded ranking for websites based on traffic - for India's first and largest online travel community is now under 5000. It has taken less than 6 months to make the leap from the 10000 levels.

What makes this all the more impressive is the fact that it has achieved all this with travel content only on India, and mostly for Indian audiences. Ahead of its times when it began operations in 2004, HolidayIQ was the pioneer in introducing user generated content in travel, thereby creating a community that powered itself.

Owned by Leisure & Lifestyle Information Services (LLIS), HolidayIQ today has emerged as the most preferred and credible independent advisor to Indians looking to holiday. The unmatched repository of user generated content and sharp editorial coverage of destinations and hotels have ensured that traffic has been at an all time high. Besides being the widely referred site it has always been, the growing booking enquiries have proved that HolidayIQ is also successfully bucking the slowdown.

It has not been an easy game. And certainly not one with any prior models. To be a leader, and a trailblazer, meant getting the basics right. "Which is what HolidayIQ did", says Hari Nair, Founder and CEO of HolidayIQ. "We foresaw the demand and identified the gap in the supply. This was back in 2004 when this model was inconceivable in the travel industry. Travel information and advisory, powered by user generated content had to be the way forward. It's the vast repertoire of content and a vibrant, contributing community that power this model. And now we have reached that stage when we are consolidating the growing traffic and the potential of the travel industry to cement our leadership position."

From being voted as one of the top 11 disruptive websites, among the 25 hottest Indian websites, and in a list of top 10 internet companies recently, HolidayIQ has stuck to its content formula. Besides rich and relevant travel information on nearly 900 Indian destinations, the real USP was the research material on hotels and resorts. The wide array of accommodation options made it the first travel supermarket in the country - minus the marketing hype that travel agents, OTAs and individual hotels typify. Nair explains,"We make available all the inputs - the choice is the customer's. Our value proposition is absolutely unique - invaluable user generated content backed by strong editorial content."

By linking them with over 12000 Indian hotels and select, established travel partners, HolidayIQ helps finish the loop by finding a qualified seller and, thereby, getting the Indian traveler the best possible deal around. "And that's why," Nair points out, "HolidayIQ remains relevant and invaluable from a travel & holiday planning perspective. We have constantly focused on both site innovation and user engagement. Ensuring we give what the user wants is what has driven us."

The booming membership base - the community - and the growing traffic tells the story. There is a growing market for leisure travel in the country. This coupled with rising income, deeper internet penetration, and new trends like the short vacations and theme holidays all promise busy days ahead.

The leadership position that HolidayIQ has built up in the industry and the internet space is evident. Milestones like the partnerships with Google and Yahoo for content and Bennet & Coleman picking up a minority stake have been some of the landmarks in this unique journey. The ability to attract a high quality, growing audience has also seen a surge in varied industry players - travel agents, hotels, even home-stays - lining up to take advertising positions on the site.

From being ahead of the times to staying ahead in the times to come, HolidayIQ has big plans for the future. "As an independent and credible resource for travel information," sums up Nair, "HolidayIQ would like to be seen as the most trusted friend and advisor for Indians looking to travel and holiday."

About is owned & operated by Leisure & Lifestyle Information Services Private Limited, based in Bangalore, India. Formerly called India Resorts Survey, HolidayIQ started operations in April 2004, focusing on creating India's first travel community and getting the community to contribute feedback on tourism destinations and hotels across India.

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Visit for information on Destinations, Hotels, Resorts, Home-stays and other accommodation options in India.


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