New York (Vocus) November 11, 2009
The hot, high profile 901 Tequila brand was in the spotlight at an over the top event recently in New York City, and how was the 901 guest of honor served? With an Ice Ball, of course!
Atlanta-based Ice Caters has taken the concept of ice to a whole new level… a perfectly round, perfectly clear sphere of ultra-premium drink ice that melts slowly so as not to dilute a fine spirit. But it is also turning heads as the center of attention as the beverage industry looks to find that special ingredient that will propel their cool new brand.
Guess what? It turns out the ingredient is frozen water! But not just any water turned into ice. Ice Caters Ice Balls are manufactured using special technology that ensures perfection in shape, clarity and purity. This is not ordinary drink ice.
The Ice Caters' Ice Ball has already been spotted at industry promotions for Brown-Forman’s Woodford Reserve, Bacardi USA’s Grey Goose, Pernod-Ricard USA’s Absolut, Patron Spirits “Ultimat” and Van Gogh's Blue vodkas and is now a staple on the menu’s of some of the most celebrated cocktail menus.
At the 901 Silver ultra premium tequila brand event, in New York , Master Mixologist Junior Merino served crowd-pleasing cocktails including the 901 Tostanja , with 901 Silver Tequila, Rothman & Winter Orchard Apricot, Tangerine, Tea and Roasted Agave poured over and served with an Ice Caters® Ice Ball. Merino describes the ice ball, as a “huge hit, the center of attention in every glass.”
This 2.5” round ball of ice, has already proven that it can drive sales of drinks.
Across the country, at the posh Beverly Hills SLS Hotel, Beverage Director Lucas Paya, has made a splash with his now famous ‘ultimate gin & tonic’ served in the hotel’s ‘The Bazaar by Jose Andres’ using Ice Caters ice balls. “This is our most popular signature cocktail by far,” said Paya, “and everyone loves the ice ball.”
Ice Balls originally came to light in Japan, where today they are considered essential elements for any bar, and increasingly for all cold beverages. Packaged Ice is even bigger business here in the United States, and so far, Ice Caters stands alone in offering the pure clear sphere of cocktail ice as a practical addition to any high end cocktail presentation or promotion.
Previously, the Ice Ball has been offered as Luxury Ice in a sleek pouch for $8 per ball. Cool, but way too pricey, even for the toniest brands and wanna bees.
Ice Caters, which introduced the Ice Ball to the catering and hospitality market in the summer of 2007, is now utilizing new breakthrough manufacturing and packaging technology to make it logistically practical to experience the style and substance of Ice Balls, in an space age insulated case, at a price that will make it viable, valuable and essential. The company offers Ice Balls in its Ice and Easy line of packaged ice designs, that also include ice martini glasses, ice luges, and ice bottle chillers.
About Ice Caters:
Ice Caters® ships it’s frozen ice in a box products nationwide, primarily to commercial buyers and hospitality resellers through its web site, icecaters.com.
The company was founded in 1996 by Michael Shoer, a former Television News Executive, in the course of planning a special birthday party. Today, Ice Caters serves many of the nation's top venues and brands with its food and beverage presentation designs and special event decor.
Ice Caters LLC is headquartered in Atlanta, Georgia, with distribution Hubs in Atlanta, Las Vegas, Miami and Philadelphia, and provides nationwide distribution through a network of frozen food and ice industry distribution.
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huge hit, the center of attention in every glass.
