If they knew that hand-crafted ones were just as easy to get - in the same, if not a lesser price range -- wouldn't they choose the more aesthetic option? I believe they would.
Tacoma, WA (PRWEB) December 30, 2008
The Holiday season is drawing to a close, but the card-giving season goes on forever.
Valentine's Day, Easters, Birthdays, Anniversaries, Baby Showers, House Warmings…Once you run out of bona fide occasions, there are all those `non-occasion' cards to fill up the gaps: Miss You, Miss My Mother, Where Are You?, Thinking Of You…the list goes on.
It is no secret that the billion-dollar greeting cards business has its fair share of critics. The industry gets slammed routinely for trying to spin every ordinary event in our lives into a mass card-selling opportunity.
ShopHandmade.com has a gripe of its own when it comes to greeting cards. The website would love to see some of that billion dollar business go to amateur card-makers in the United States.
"When people need a card, they go to a store and spend $ 3 on a mass-produced product that is probably made in China," says David Kovanen, Director of ShopHandmade.com. "If they knew that hand-crafted ones were just as easy to get - in the same, if not a lesser price range -- wouldn't they choose the more aesthetic option? I believe they would."
This free online marketplace for all things handmade, has created a special Cards category on its homepage to encourage card- shopping from talented crafters instead of large corporations. And when you consider the individuality, artistic value and cost-effectiveness of handmade cards, its logic isn't hard to see.
"Scrapbooking and rubberstamping are extremely popular hobbies among Americans," says Kovanen. "By tapping into this pool of anonymous talent, ShopHandmade.com has pulled countless people out of the shadows and helped them turn their card-making hobby into a side business."
Kovanen should know. He heads two of the world's largest craft supply websites: Addicted To Rubber Stamps and Addicted To Scrapbooking. Many card-sellers on ShopHandmade are regular Addicted To… customers, whose hobby is now a welcome means to generate a second income.
"Greeting cards started out as simple slips of papyrus in ancient Egypt," explains Kovanen. "It is ShopHandmade.com's objective to give them back their original, handmade status."
So the next time you need a card, don't head for the store. Buy something tasteful and aesthetically pleasing from ShopHandmade.com instead. Or have one custom made with your choice of design, color and text.
Your dog needs to send his groomer a thank-you card? Place an order with your favorite seller on ShopHandmade.com. Make special mention of your dog's pleasure at the great trimming job on his tail. Bet even Hallmark cannot beat that one.
- ShopHandmade is a free online marketplace for handmade crafts. Presently, it has over 2,000 artist-direct stores and is the leading handmade buy-and-sell website with an environmental twist. It is sponsored by Addicted To Rubberstamps and Addicted To Scrapbooking, the largest independent craft retailers on the internet.
For more information, contact:
Stacy Penner, Director of Operations, ShopHandmade
# # #