We have struggled with the best way to notify our customer base on new product developments for https://www.magnalight.com/c-163-hazardous-area-lights.aspx [hazardous locations area lighting]
Kemp, TX (Vocus) October 2, 2009
Larson Electronics Magnalight, a leading manufacturer and distributor of explosion proof and hazardous location lighting announced that new product information can be found on Twitter.
“We have struggled with the best way to notify our customer base on new product developments for hazardous locations area lighting,” said Rob Bresnahan with Larson Electronics. “Many of our customers ask for specialty lighting, explosion proof extension cords and various cart mount explosion proof lights for paint spray booths. Initially, we might not have the bandwidth or materials to address the need for that particular project, but we add it to the list and eventually, we are able to create something that meets the need. Our customers are usually job oriented and they run across the same types of jobs, such as tank cleaning, etc. For example, we are creating new variations of our explosion proof paint spray booth lights most every week, including high powered roll around carts, dolly cart style carts and low voltage options for 12 volt and 24 volt power supplies. We don’t like to email marketing, so we are looking at Twitter as a way that our customer base can keep up with new lighting products. “
"The great thing that made us decide to use Twitter, was the ease at which we can share information through it," Rob continues. " And the great thing about it is that people don't even need to have a Twitter account to take advantage of it, and we can publish it through a Twitter app for mobile phones!"
As social media technology like Twitter evolves, companies like Larson Electronics Magnalight are finding new and useful ways to take advantage of it in order to ease the distribution of information and communicate better with customers in a non-intrusive way. For more information, follow Larson Electronics on Twitter at LEMAGNALIGHT or visit magnalight.com. Phone inquiries can go to 1-800-369-6671 or 1-903-498-3363.