Reno to Host Largest Tomato Fight in North America

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More than 50,000 pounds of tomatoes will fly, Sat. Aug. 29, in nation’s largest food fight. Reno Mayor Robert Cashell, Sparks Mayor Geno Martini to participate.

Reno has done a lot of great events

Beginning at 1 p.m. Saturday, Aug. 29 between 3,000 and 5,000 people are expected to engage in the United States’ largest food fight, La Tomatina en Reno. The Club Cal Neva in downtown Reno, along with the American Cancer Society, have partnered on this unique event.

“Reno has done a lot of great events,” said Jeff Siri, chief executive officer of the Club Cal Neva. “But to the best of my knowledge, the city has never seen an event quite like this one. It’s a chance for visitors to the area, and locals alike, to experience something fun, exciting and totally unique. It’s also an opportunity for them to create new memories and contribute to a worthy cause.”

A $10 donation is all that’s required to enter the fight. Proceeds from La Tomatina en Reno will benefit the American Cancer Society. In addition to La Tomatina en Reno a variety of street vendors will be present including food, beverage, face painting and other activities for kids, live music and street acts from 1 p.m. until 7 p.m. The day will climax at 6:00 p.m. when roughly 25 tons, or 50,000 pounds, of tomatoes will spill onto Reno’s City Plaza. It is important to note that the tomatoes involved and can not be sold in stores or used for food.

“The destination surely has a big appetite for fighting cancer,” said Ellen Oppenheim, Reno-Sparks Convention and Visitors Authority (RSCVA) president and CEO. “We hope to see many visitors partaking in this event and I want to encourage Reno locals to invite their out-of-town family and friends to visit and make new memories while participating in this fun, unusual event!”

Participants who want to join the fight must be at least 16 years old with consent of parent or legal guardian. Pre-teens and teenagers (ages 11-16) are encouraged to participate by throwing a tomato at their parents. Children between five and 10 are also encouraged to participate in a special cherry tomato fight. Several local celebrities will participate. Reno Mayor Robert Cashell and Sparks Mayor Geno Martini will be present between 3 p.m. and 4 p.m.

“I want to make sure we raise a lot of money for the American Cancer Society, and I figured people would give anything to toss a few tomatoes my way,” Reno Mayor Robert Cashell said.

For more information on La Tomatina en Reno please visit: or call 1-877-777-7303.

About the RSCVA:
The RSCVA is the primary tourism agency supporting convention and tourism business for the Reno Tahoe region. Reno Tahoe supports unlimited possibilities from outdoor recreation to 24-hour Nevada style gaming and entertainment. For more information about Reno Tahoe call 800-FOR-RENO (800-367-7366) or visit


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