people have conducted hundreds of millions of travel searches on KAYAK in the past year, generating a tremendous amount of data on travel demand trends.
Norwalk, CT (Vocus) October 9, 2009 -
KAYAK (kayak.com), the world's leading travel search engine, announced that it has opened access to the site's travel search data and launched a travel demand benchmark, providing an open source of travel statistics and information from hundreds of millions of travel searches.
Trends data is available at kayak.com/trends for nearly any commercial airport in the world and for hotels in hundreds of the most searched destinations. The company also launched a proprietary travel demand benchmark, the KAYAK Travel Index™, a statistical model that provides a measure of travel demand from analysis of searches on KAYAK sites by modeling data for the average combined hotel and flight prices that people select.
Paul English, KAYAK CTO and co-founder said, "people have conducted hundreds of millions of travel searches on KAYAK in the past year, generating a tremendous amount of data on travel demand trends." English continued, "we're happy to make this information available to the travel press and to the general public."
KAYAK Chief Scientist, Giorgos Zacharia, an accomplished expert in predictive modeling, who developed the KAYAK Travel Index™ added, "the index essentially models how much an average traveler is willing to pay to visit a given destination by analyzing search behavior and selection patterns across all destinations searched on KAYAK sites."
The company's mission is to help people find the best travel choices easily by searching the data from hundreds of travel sites with one search. KAYAK (kayak.com) provides powerful flight, hotel, car rental and vacation search, as well as travel search applications for mobile devices. The company has local sites in the US, UK, France, Germany, Italy, India, Spain, and several other countries, and also operates travel search site SideStep and hotel reviews and information site TravelPost.
For more information, contact:
Chief Marketing Officer
prcontact (at) kayak (dot) com