Realsight Selected as a Finalist for the 2009 Edison Best New Product Awards™

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The Realsight™ Quantitative Anthropology video tracking system from Realsight has been selected as a finalist for the prestigious 2009 Edison Best New Product AwardsTM. The awards are among the most elite accolades honoring excellence in new product development, marketing, and innovation. Winners will be announced April 1, 2009. Realsight is an innovation consultancy that identifies opportunities and delivers ideas for brands to grow using its patent-pending approach and technology system, Quantitative Anthropology. Founded in 2006 by Jen Hanson, Realsight counts Kraft, Nestle, Avon, Sara Lee and Snap-On among its clients.

Realsight's Quantitative Anthropology system brings clarity to the innovation process, helping our clients prioritize and optimize their development pipeline as well as their product portfolio.

The Realsight™ Quantitative Anthropology video tracking system from Realsight has been selected as a finalist for the prestigious 2009 Edison Best New Product Awards. The awards are among the most elite accolades honoring excellence in new product development, marketing, and innovation.

A patent-pending technology system, Quantitative Anthropology processes thousands of video-based observations of product and service use, generated by consumers as they occur over an extended period of time. Realsight's proprietary analytical tools then quantify behavior patterns, connecting consumer intentions with actions. By providing marketers with a deep, rich and unprecedented view of their products or services through the eyes and experiences of their consumers, Realsight's Quantitative Anthropology opens the door to innovation opportunities that generate new products, build competitive advantage, strengthen brand relevance and earn consumer loyalty.

"Having our Quantitative Anthropology system named a finalist by the Edison Best New Product Awards validates that we have achieved our goal of creating a revolutionary tool to help companies innovate," said Realsight CEO Jen Hanson. "Realsight's Quantitative Anthropology system brings clarity to the innovation process, helping our clients prioritize and optimize their development pipeline as well as their product portfolio."

The Edison Best New Product Awards, sponsored this year by Google, The Nielsen Company and Steelcase, focus on new products and services that excel in marketplace innovation, marketplace success, technological innovation, market structure innovation, and societal impact. These criteria align with Edison's own innovation best practices, called the Five Competencies of Innovation™. Strategic implementation partners for the 2009 awards program include the Thomas Edison Papers at Rutgers University, the Marketing Executives Networking Group (MENG) and The MIT/Stanford Venture Lab (VLAB). MENG members nationwide cast their ballots for entries they deemed worthy of being linked to the Edison name.

"Innovative, collaborative, passionate, and persistent are just a few of the many characteristics that describe the finalists for the 2009 Edison Best New Product Awards," stated Sarah Miller Caldicott, great grandniece of Thomas Edison, co-author of Innovate Like Edison and Chairperson of the Edison Awards Steering Committee. "All of our 2009 finalists, each in different ways, exemplify the very best in innovation."

Other finalists in the 10 categories include Apple's iPhone and Macbook Air, Procter & Gamble's Tide to Go and Olay® Regenerist facial care, Nintendo's WiiFit and Speedo's LZR Racer™. Gold, Silver and Bronze winners will be announced at an Awards Gala on April 1, 2009 at the Computer History Museum in Mountain View, California.

About Realsight:
Realsight is an innovation consultancy that identifies opportunities and delivers ideas for brands to grow using its patent-pending approach and technology system, Quantitative Anthropology. Founded in 2006 by Jen Hanson, Realsight counts Kraft, Nestle, Avon, Sara Lee and Snap-On among its clients. For more information on Realsight, visit http://www.realsight.net.

About The Edison Awards:
The Edison Best New Products Award™ recognizes the persistence and excellence Thomas Edison personified, qualities which have allowed America to remain in the forefront of innovation, creativity, and ingenuity in the global economy. The Edison Achievement Award™ honors business leaders who have displayed the persistence, collaboration, and creativity necessary to promote successful innovation in their organizations. For more information about The Edison Awards, visit http://www.edisonawards.com.

Media Contacts:
Sandi Straetker on behalf of Realsight
513-545-7146

Chris Faust on behalf of The Edison Awards
973-226-4379

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