Bo Obama, America's First Pooch, Has Found a Home in the White House -- and on the Internet

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Indoguration Day has come! Bo--the world's most famous Portuguese-Water-Dog-in-Chief--has nosed his way into America's heart. The spunky six-month-old pup has not only unleashed an upsurge in popularity of the breed but also found an immense Internet following. The Political Mint--the same company that served as the official merchandiser for Pres. Bill Clinton's Inaugural Committee--has launched Bark for Change, a website that features a Bo photo album and canine family tree, an interactive program called "Where in the World Is Bo?" where users can track the First Dog's travels, and links so users can follow Bo's Twitters and Tweets (and barks and yaps) and read his blog, "Bo-Eye's View: My First 100 Days in the White House."

Bo-Eye's View: My First 100 Days in the White House.

Indoguration Day has come! All howl to the chief! Bo--the world's most famous Portuguese-Water-Dog-in-Chief--has nosed his way into America's heart.

The spunky six-month-old pup, adopted by President Obama for his daughters Sasha and Malia, has not only unleashed an upsurge in popularity of the breed but also found an immense Internet following. The Political Mint--the same company that served as the official merchandiser for Pres. Bill Clinton's Inaugural Committee and propelled the dazzling career of Socks the First Democat--has launched Bark for Change, a website that features a Bo photo album and canine family tree, an interactive program called "Where in the World Is Bo?" where users can track the First Dog's travels, and links so users can follow Bo's Twitters and Tweets (and barks and yaps) and read his blog, "Bo-Eye's View: My First 100 Days in the White House."

BarkforChange.com also features an online store that sells, among other items, a "Bark for Change!" commemorative dog dish, and promotes a humorous illustrated book titled The Bo Code: 101 Bo the First Dog Conspiracy Theories. The book, to be released on Sept. 15, 2009, the same day that best-selling author Dan Brown's long awaited sequel to "The Da Vinci Code" hits bookstore shelves, derives much of its content from members on various social networking sites, including Facebook and MySpace.

"What's up with Bo's mysterious Ted Kennedy connection or his name change from Amigo's New Hope to Charlie to finally Bo?" asks David Brown, President of the Political Mint, LLC, and the creative mind behind The Bo Code. "And why have the Obamas kept his AKC registration certificate under lock and key? The Bo Code will answer all of these pressing questions and more. I've had a great time putting this book together, thanks to the fantastic Bo 'conspiracy theories' I've received over the Internet. I've collected a lot of really funny and smart submissions, especially since our company is offering free Bo the First Dog T-shirts and buttons to winning contributors."

Inspired by the omnipresent late-night commercial promoting the Barack Obama "Historic Victory" plate, Brown also created a "Bark for Change!" commemorative dog dish that celebrates the "Indoguration" of Bo Obama. The dish is available for sale on the website, and Brown says that a commercial promoting the dish--and spoofing the Obama "Historic Victory" plate--will be released soon.

"This country's going through some tough times right now," says Brown. "I hope that the First Dog--if only for a moment--can give someone a chuckle or brighten their day. That's we what aim to do with our website. Maybe if we all 'barked for change,' things might be a little better all around."

If you'd like more information on this topic, or to schedule an interview, please call David Brown at (314) 531-7770.

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