Goldline Research Says Challenging Real Estate Market Forcing Real Estate Professionals to Shift to High Volume Sales Model

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Goldline Research recently completed an in-depth evaluation of real estate professionals in the Western United States.

We witnessed a dramatic shift in the professional focus in the marketplace

Goldline Research has recently completed an in-depth evaluation of real estate professionals in the Western United States. The survey revealed that real estate professionals in the region have been forced to shift their marketing focus from luxury, or "high-end," properties to REO properties and to properties that fall under conventional mortgage thresholds in order to sustain themselves during the current market downturn. This research was compiled from data collected between July 2009 and August 2009.

"We witnessed a dramatic shift in the professional focus in the marketplace," said Ryan Kluft, President, Goldline Research. "Savvy real estate professionals have moved from a low volume, high transaction value model to a high volume, low transaction value model. They are doing this to accommodate the dearth of transactions at the higher end of the market."

Goldline Research's report reveals the following about the typical real estate professional in the Western United States:

  •     Median Years of Experience: 10.0 years
  •     Median Lifetime Transactions: 87.5    
  •     Median LTM Months Transactions: 35
  •     Median Transactions per Year: 25
  •     Median Lifetime Sales Volume: $28,000,000
  •     Median LTM Months Sales Volume: $13,000,000
  •     Median Number of Active Clients: 50.0
  •     Median Number of Active Listings: 21.0
  •     Median Transaction Value: $0.28 million

"In addition to the shift in marketing focus, we have found that there are simply too many professionals that remain in the industry. Historically, normal levels of industry employment have fluctuated between 700,000 and 800,000 REALTORS® across the country. At the end of 2008, the industry still counted almost 1.2 million professionals," added Mr. Kluft. "Undoubtedly, those numbers have decreased over the first eight months of this year, but, we still have additional reductions forthcoming to return to more sustainable levels, which is why it is imperative that consumers choose their real estate professional wisely."

Additional information is available in the Goldline Research report entitled "2009 Research Findings Report - Real Estate Professionals - Western United States". This report provides a comprehensive overview of real estate professionals in the Western U.S. and is designed to provide both consumers and real estate professionals with key industry benchmarks and market trends.

About Goldline Research
Goldline Research is a leading marketing and information services company. Goldline Research's mission is to empower consumer choice by identifying leading professional services providers. Goldline Research has evaluated professional services firms and providers throughout the United States using a rigorous, proprietary research methodology. The company has helped thousands of consumers find high quality service providers. Goldline Research was recently named to the 2009 Inc. 5000 list of the fastest growing privately-held companies. Founded in 2004, Goldline Research is headquartered in Novato, California. For more information, please visit


Ryan Kluft
Goldline Research
rkluft (at) goldlineresearch (dot) com


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