Parents have replaced their childhood memories of swinging from trees and playing outside with the fear of getting hurt, lost, or dirty
Marin, CA (PRWEB) February 24, 2009
With a goal to guide families back into state and national parks systems, community parks or just beyond their backdoors--Bay Area-based IAGmedia, Inc delivers Let's Go Chipper (tm) "Into the Great Outdoors," a program to help reconnect kids and families with nature and the environment.
Into the Great Outdoors introduces kids to a young squirrel, Chipper, a first-timer going into the park systems to explore nature. Through music, mishap, and humor and a cast of friendly wildlife creatures, Chipper playfully teaches children the importance of respecting the environment. Company founder, Stephanie Rach-Wilson, says it is her upbringing and personal mission to provide parents with a positive reinforcement tool to help eliminate the stress and put back in the fun of exploring the great outdoors with kids.
"Parents have replaced their childhood memories of swinging from trees and playing outside with the fear of getting hurt, lost, or dirty," says Ms. Rach-Wilson. "Our state and national park systems are suffering when they should be thriving and kids are being tagged with Nature Deficit Disorder when they should be playing tag outside in the backyard or school playgrounds."
Raised on the philosophy of 4-H (a community service organization that teaches kids to use their head, heart, hands and health for the betterment of the community and world) and a child of get-out-and-play parents, Ms. Rach-Wilson created Chipper and began writing the series almost five years ago. Into the Great Outdoors includes a live action and animated DVD plus nature-inspired CD, and books that continue Chipper's explorations. The Company won iParenting Media's 2008 "Hot Product" award and Ms. Rach-Wilson's oldest daughter, Avery, plays the voice of Chipper.
"Chipper is a fresh character to help guide families back into the great outdoors and teach kids good character and an intuitive mindset for respecting the environment," says Ms. Rach-Wilson. "Kids take care of what they love so let's get them back outside to play."
Into the Great Outdoors continues with the second book in the series, "Out to Sea with Sally" taking Chipper from fresh water to salt water and back again to learn about the life of salmon. Through the playful adventure kids learn the importance of keeping their neighborhoods clean so waterways will stay clear for fish and wildlife.
IAGmedia releases its US made products using the Company's "less packaging, more fun" philosophy: no jackets or hardback books, manufacturing is based on the most efficient sizing to reduce paper waste, FSC paper is used along with soy-based inks, and packaging is minimal and often reusable.
"The publishing and juvenile products industry has superfluous waste and we want to eliminate that waste and get back to providing good content and characters that will instill a love for the environment in today's kids," says Ms. Rach-Wilson. "IAG stands for 'it's all good' and we're making sure kids today are growing up for good."
Let's Go Chipper's™ Into the Great Outdoors products are available online at http://www.letsgochipper.com and national retail and online stores.
IAGmedia is a Bay Area based family-lifestyle Company that playfully delivers good characters, programs and products that help instill positive life values and a respect for the environment. Additionally, the company represents and consults like-minded companies to help them adopt better manufacturing and business practices to reduce unnecessary waste in the environment and build a culture that reflects the needs of today's family.
To learn more about IAGmedia, please visit http://www.iagmedia.net or call 415-927-2398.