Nonprofit Strategy Experts Focus on Impact of Economic Crisis

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Anthony Knerr & Associates offers insights on the implications and opportunities of the economic downturn for nonprofits. The annual newsletter covers the importance of strategic planning and increasing philanthropic support.

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Anthony Knerr & Associates (AKA) released its annual publication Strategy Matters, focused on ways for nonprofit and educational institutions to survive, and more importantly, thrive in current economic conditions.

In these troubled times, every decision a nonprofit leader makes is critical to the continued vitality of the organization. Such decisions require the sort of careful, strategic planning and thinking that can be difficult when faced with the immediate threat a financial downturn poses.

The latest issue of Strategy Matters is part of AKA's goal to provide nonprofit organizations with the perspective, expertise, research and knowledge which would allow them to address current and future challenges and opportunities.

The major article, "Thriving in Turbulent Times," suggests that those nonprofits that plan and act strategically now have the best chance of thriving when stability returns.

The second article, "Strategically Increasing Philanthropic Support," draws on recent research to note that most major philanthropists are far more interested in investing in a nonprofit to solve major issues than giving to a nonprofit because of its appeal for charity.

There are reviews of three books that offer new ways of thinking about consequential matters of import to the nonprofit sector - "Here Comes Everybody: The Power of Organizing Without Organizations"; "Forces for Good: The Six Practices of High-Impact Nonprofits"; and "Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage."

Strategy Matters is available on AKA's Website at http://www.aknerr.com. Organizations and individuals are encouraged to send their comments, reactions and suggestions about the issue.

About AKA:
Anthony Knerr & Associates provides strategic counsel to leading nonprofit institutions in the United States and Europe. Established in 1990, the firm serves clients across the entire nonprofit spectrum - universities and colleges, cultural institutions, health and medical organizations, environmental organizations, human service agencies, foundations and volunteer organizations. Through imaginative thinking, a personalized approach and wide-ranging expertise, AKA helps organizations across nonprofit sector tackle complex issues and achieve their best futures. For more information, please contact Lana Atanazevich at (212) 302-9600.

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Lana Atanazevich
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