San Francisco Bay Area Welcomes New Concours d’Elegance

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Concours Breaks New Ground with Year-round Celebration, Numerous Free Events, First-ever Tri Valley and Livermore Vineyard Estate Concours

SF Bay Area residents who appreciate beauty, innovation and artistic expression will enjoy the Mogulaire Concours series of events, while auto enthusiasts across the country will mark their calendars post-haste for the grand finale in July 2011

Mogulaire Inc. (http://www.mogulaire.com) today unveiled details behind its inaugural Concours d’Elegance, which is designed to revolutionize the traditional tribute to the best of automobiles – with a year-round celebration, numerous free events to create accessibility during the harsh economic climate, and a first-ever Livermore wine country concours location.

The main event will take place on July 23, 2011 at Wente Vineyards amid its stunning vineyard estate and Greg Norman designed championship Golf Course (which played host to the PGA Nationwide Tour) – conveniently located in the San Francisco Bay Area.

For the first time ever some of the world’s finest automobiles will be showcased for a truly unique automobile exposition at this vineyard estate location, while this also marks the first occasion for the Tri-Valley region of California, known for its 50-plus Livermore Valley wineries, to play host to a Concours d’Elegance of this size.

San Francisco Bay Area residents who appreciate beauty, innovation and artistic expression will enjoy the Mogulaire Concours series of events, while automobile enthusiasts across the country will be sufficiently tempted to mark their calendars post-haste for the grand finale – the Mogulaire Concours d’Elegance at Wente Vineyards on July 23, 2011. The first promotional event will be held this June on Father’s Day at the Four Seasons Silicon Valley located in Palo Alto California, while other events include a Celebrity Golf Tournament for Charity and a Champagne Jet Reception.

The Mogulaire Concours d’Elegance at Wente Vineyards promises to be an elegant celebration of old meets new, showcasing iconic automobiles from the past six decades and today. All-new, vintage, seldom-seen, luxury and exotic automobiles from private-collections will be on display, paying tribute to the ultimate in craftsmanship, innovation and excellence. Expected representation includes: Aston Martin, Bentley, BMW, Cadillac, Corvette, Ferrari, Lamborghini, Lotus, Mazarati, Mercedes-Benz, Porsche, Rolls Royce, Shelby and Tesla.

Mogulaire Concours d’Elegance Initial Calendar of Events

Note: Event times for many of the events will be released at a later date

The Mogulaire Father’s Day Special Event Presented by the Four Seasons Hotel Silicon Valley
Four Seasons Hotel Silicon Valley
Palo Alto, California
Sunday, June 20, 2010
11:00 a.m. - 5:00 p.m.

Dad can enjoy a sample of what’s to come at the Mogulaire Concours d’Elegance in 2011. Some of the treats Dad likes, showcased at this event, include a spectacular line-up of luxury, exotic automobiles, auto-inspired artworks, wine tasting compliments of Wente Vineyards and a Nike Golf installment.
General Admission is FREE.

Special 3-course meals at acclaimed in-hotel restaurant Quattro can be enjoyed for $58 per person, while just-for-kids bento boxes are $25.
Overnight stays start at $199.

For additional details see today’s Media Alert “FATHER’S DAYMOGULAIRE CONCOURS D’ELEGANCE PRE-EVENT IS WHERE DAD WANTS TO BE THIS YEAR.”

Autos on the Avenue
Downtown Los Gatos
Saturday, September 25, 2010
FREE

Autos on the Plaza
Broadway Plaza Walnut Creek
Saturday, April 2, 2011
FREE

A Day at the (Auto) Museum
The Blackhawk Museum
Saturday, May 28, 2011
FREE

The Drivers Tour Presented by Campo di Bocce & Bing Crosby’s
Walnut Creek to Livermore
Saturday, July 9, 2011
FREE

Champagne Jet Reception Gala
Livermore Municipal Airport
Friday, July 22, 2011
VIP Ticket Holders & Mogulaire Partner Companies Only

Mogulaire Concours d’Elegance
Wente Vineyards
Livermore Valley, California
Saturday, July 23, 2011
9:00 a.m. - 5:00 p.m.

Concours d’Elegance general tickets will be $100 and VIP tickets will be $250. Ticket sales open this summer.

Interested parties are encouraged to sign up for email updates at http://mogulaireconcours.com/subscribe/. Partnering companies will also enjoy a Celebrity Golf Tournament at the Course at Wente Vineyards. Companies wishing to reach high net-worth audiences who appreciate luxury brands are welcome to visit http://mogulaireconcours.com/partners/partnership-opportunities/ to request a partnership kit. Additionally, the Mogulaire Concours d’Elegance, sanctioned by the SCCA, will conduct charity fundraising events to benefit Make A Wish Foundation and the Relay for Life. Additional event details will be announced soon, while tickets will go on sale this summer.

Media Contact:                
Susie Marino                
415.613.9138
susie(at)marino.com

Mogulaire Partnership Contact:
Eric Pestana    
510.329.8797
eric.pestana(at)mogulaire.com

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Susie Marino

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