Rokstok, a Leading Online Diamond Marketplace, Attends SMX Expo East in New York City

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SMX Expo is the largest search engine optimization convention in North America. Attendees travel from many parts of the world to learn the latest in best SEO practices. Rokstok's SEO team attended this show to gain an edge in the most competitive search categories. Company Logo

This expo is a great opportunity

Rokstok, a leader in the online jewelry marketplace, attended the Search Marketing Expo East (SMX East), in New York City on October 4-6, 2010. The in-house search engine optimization (SEO) team went to the expo in order to keep current on the latest technology changes with such sites as Bing, Yahoo, Google, Ask, and others.

“The changes that take place with search engines happen so frequently that it can be difficult for people to keep up,” explains Andrew Moquin, president and CEO of Rokstok, an online global marketplace for jewelry, including engagement rings and rings of all kinds. “It is especially important for merchants to keep up on the changes taking place so that they can use the information to keep reaching their potential customers.”

The SMX East expo is one of several that are offered through SMX Conferences. They involve a variety of search engines and programming professionals that provide information, opinions and updates regarding the status, goals and changes in the search engine field. Since 1999, the company has held over 50 search engine marketing events.

The event which Rokstok team members attended featured an agenda that included a boot-camp track, social and YouTube track, advanced track, and more. Specific topics covered included copywriting, link building and paid searches, among others.

“This expo is a great opportunity,” adds Moquin. “The information you learn at something like this is invaluable and will result in a solid return on investment.” Moquin goes on to say, “The online search environment has become so competitive for product categories like jewelry, engagement rings, and wedding rings so we need every advantage possible.”

About Rokstok:
Rokstok is a comprehensive online jewelry marketplace that brings together diamond wholesalers and jewelry customers. It specializes in helping meet people’s needs for high-quality diamonds, engagement rings, wedding rings, custom designs, and more. Combined, its staff members have over 40 years of experience in the industry and are all trained by the Gemological Institute of America. To learn more about Rokstok, visit the website at


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