Party City's Virtual Costumes Engage and Guide 2010 Halloween Shoppers

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Mega-retailer Party City has launched several new interactive applications to improve the Halloween customer experience, tying these applications into popular sites like Facebook and Twitter, and allowing customers to "try on" costumes in a virtual environment.

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Party City's Digital Dressing Room lets shoppers "try on" Halloween costumes in a virtual environment.

Linking to popular social sites like YouTube, Facebook, and Twitter, these new social applications reward, educate, and engage Halloween customers.

Party City, the Halloween costume and party supplies mega-retailer, has launched several social applications to jump start the Halloween season.

Linking to popular social sites like YouTube, Facebook, and Twitter, these new interactive applications reward, educate, and engage Halloween customers, and in some cases guide them through the process of selecting a Halloween costume to suit their budget and taste. Featured applications include:

  • Digital Dressing Room: Upload your photo and model hundreds of Halloween costumes and accessories by clicking and dragging in a virtual dressing room. Save virtual costumes for later or share them with friends via Facebook and Twitter.
  • Brew Your Costume 2.0: The all-knowing cauldron analyzes your Facebook profile or poses a brief survey to assess personality and assemble the right ingredients for the perfect Halloween costume. Brew Your Costume 2.0 boasts a more robust engine and sharper graphics.
  • 2010 Halloween Fashion Show: Vampires, Greek goddesses, and material girls take to the catwalk on YouTube as Party City reveals the 2010 hottest Halloween trends.
  • Trick-or-Tweet: A month-long Twitter challenge where followers receive clues and scavenge for costumes on to win gift cards.

House of Halloweenies: An online Halloween experience featuring animated hot dog characters. Visitors explore an interactive haunted house for hidden tricks and treats.

According to the National Retail Federation, US consumers spent $1.75 billion nationwide on Halloween costumes in 2009, making it one of the biggest holidays for sales. In response to Halloween's surging popularity, Party City is providing customers with a fun and safe virtual environment to browse for Halloween costumes and accessories and receive instant feedback from friends all over the globe.


Party City Corporation is America's largest party goods chain and Halloween retailer, operating more than 600 stores throughout the United States and Puerto Rico. As a part of Amscan Holdings, Inc., Party City is among the more than 900 specialty party stores that AHI either owns, operates, or franchises. To learn more about Party City, please visit

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