DataLab Receives 3rd Analytics Award in 3 Years at the 2009 NCDM for Database Marketing Excellence

Germantown, MD (PRWEB) January 4, 2010

DataLab USA (http://www.datalabusa.com), one of the nation's foremost analytics and database marketing agencies, has announced the acceptance of their 3rd Analytics Award over the last three consecutive years. The most recent was awarded by NCDM and recognizes outstanding companies that have leveraged new or existing knowledge in creative ways to improve the quality of their marketing initiatives.

DataLab finished Silver at the NCDM 2009 Database Excellence competition in the Analytics and Modeling applications division. In 2008, they were awarded second place with one of the closest finishes in the history of the DMA Analytics Competition. And, in 2007, DataLab won first place for their model which produced a 5% incremental lift over the closest competitor, and won by the largest margin in the history of the competition.

Alex Aigner, EVP Business Development, commented, "Our approach of training direct marketers into understanding analytics is the main reason why we have won 3 awards 3 years in a row. Our team has been able to truly understand marketing campaigns and not get lost in the numbers." This year, DataLab was awarded silver for their Positive Migration Model ("PMM") which was built for their largest financial client in order to optimize the clients' risk departments new credit criteria which reduced the marketing prospect base by 76%. In order to contend with the new credit criteria, DataLab analyzed past campaigns and focused on the population that did not pass current risk criteria, but had a high likelihood to migrate upwards in terms of credit quality. In doing so, the population identified by the PMM had a response rate that was 95.7% more than the comparable benchmark, and the conversion rate was 141.1% better. The PMM was able to expand the clients marketing universe by identifying prospects that didn't meet the credit risk department initial criteria, but was able to exceed the back end credit benchmarks in terms of marketing efficiency.

About DataLab USA:
DataLab USA, LLC is an award-winning data analysis, database warehousing and database marketing agency. For over 30 years, we have provided Fortune 500 companies in the financial, retail, education, insurance, and non-profit industries our expertise in database strategy marketing. By providing our clients with customized solutions to their marketing challenges, we are able to maximize efforts and increase return on investment. Our philosophy is unusual in the industry today, as there is no attempt to “black box” our technology. We partner and compete in the database marketing space with Accudata, Acxiom, Alliance Data, InfoUSA, Epsilon, Equifax, Experian, Knowledgebase, Merkle, and other database marketing companies. DataLab USA, LLC is a privately held, company with headquarters just outside of Washington, DC in Germantown, Maryland. For more information, contact DataLab USA at 1-800-972-1430 or visit http://www.datalabusa.com.

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