World First: "Prime" Beer Crafted From The Start To Match Red Meat Flavours

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Prime Beer has just been released as the first beer in the world made from the start to complement Red Meat flavours. Prime Beer is the third food matching beer by Australia's multi-award winning Fusion Brewing.

"Prime Beer - amber ale and the first beer in the world crafted from the start to complement red meat flavours"

Prime Beer is intended to be the perfect accompaniment to red meat. Prime is a deep amber ale with complex malty flavours and strong bitterness designed to enhance the flavours of red meat from the grill.

Prime Beer is the third beer created by Fusion Brewing with the express intention of matching specific food flavours.

Whether paired with beef, lamb or gamier red meats such as kangaroo or venison, Prime Beer has been carefully crafted using the expertise of gastronomer Matthew Evans and master brewer Brian Watson.

Prime has a long list of accolades to live up to among its peers at Fusion Brewing; Bluebottle Beer won ‘Best Lager’ at the 2008 Australian Beer Awards, Bronze Medal at the Australian International Beer Awards 2009 and recently was the only Australian Lager to be awarded 5 stars by Winestate Magazine.

Firefly Beer was awarded a Silver Medal at the Australian International Beer Awards in 2009.

Prime was created and released to coincide with the Australian summer and BBQs across the nation – particularly during the Christmas, New Year and Australia Day celebrations.

No other beer has been crafted from the start to be the perfect complement to red meat.

More information can be found at http://www.fusionbrewing.com.au

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Scott Douglas
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