Shoppers Watch Online Product Video In Record Numbers During Holidays

40% Increase In Viewing Frequency Dramatically Outpaces Overall E-Commerce Growth

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San Ramon, Calif. (PRWEB) January 8, 2010

SellPoint Inc., the leading provider of online retail video product tours, announced today a 40% increase in opt-in shopper engagements for December 2009 compared with December 2008. This increase significantly exceeds the projected 4% increase in 2009 online holiday spending, reflecting consumers growing demand for informative and engaging product content at the online point-of-sale, regardless of whether they ultimately purchase online or in-store.

“The increasing popularity of our Active Product Tours™ is two-fold”, explained Rick Martin, SellPoint President and CEO, “not only did shoppers choose to view them over 3 million times, but the viewing duration is phenomenal, averaging over 2 minutes of engagement per product viewed. “As shoppers increasingly look online first to research their purchase decisions, retail websites have become the dominant new point-of-influence in driving sales. SellPoint’s product tours provide marketers with a direct conduit to these shoppers by integrating an expanded sales message into these sites, driving higher sales both online and in-store”.

Shoppers choose to view SellPoint’s ‘Product Tours on the product pages of over 200 popular retail websites including Walmart, Best Buy, Costco, Sears, Toys R Us, and Radio Shack. This year’s most-watched product tours represented products from Canon, Panasonic, Leapfrog, Brother, Logitech and other SellPoint clients.

An example of a SellPoint Active Product Tour can be seen live by simply pressing the “play” button on OfficeMax.com at:

http://www.officemax.com/catalog/sku.jsp?productId=prod2770034&history=ox0sywpq|prodPage~15^freeText~sage^paramValue~true^refine~1^region~1^param~return_skus^return_skus~Y

About SellPoint, Inc.
SellPoint’s patented ‘Active Product Tours™’ combine dynamic video and other rich media with a wide array of printable user guides, brochures, and informational content that gives online shoppers an engaging and interactive look at the product they are researching. SellPoint's clients include Canon, Fuji, SanDisk, Panasonic, TiVo, Brother, and more. SellPoint's Retail Syndication Network includes over 175 of the top online retailers, including Amazon.com, Best Buy, Buy.com, Costco.com, Dell, Walmart, Sears, Staples, Toys“R”Us and more.

For more information, visit http://www.sellpoint.net

Media Contact:
Rick Martin
SellPoint, Inc.
(925) 807-0118

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