Craig Daitch Joins Converseon As Senior Vice President Of Activation

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New York, NY, January 5, 2009 -- Converseon, the award winning full service social media agency, today announced that Craig Daitch has been appointed Senior Vice President of Activation. In this newly-created role, Craig will work with Converseon’s internal team and clients to help develop and deploy new and innovative solutions that infuse the value of social media across channels to help clients meet business objectives.

Converseon is succeeding in creating the agency of the future that breaks down traditional silos and bridges channels under a social umbrella through its unique blend of technologies, consulting and activation services

Craig joins Converseon from Measure 2x, a joint venture between Rapp Collins Worldwide and Alcone Marketing Group, where he was Senior Vice President of Creative Solutions. He previously was also the Senior Vice President of Innovation at PHD USA and VP Group Director of Emerging Channels at Digitas.

“As social continues to evolve to become the heart of many digital strategies, Craig’s ability to see across channels and over the horizon, together with his practical experience in weaving together advanced, integrated campaigns that extend the power of social media across mobile, CRM, display, ‘earned’ media and more, will help Converseon provide even more innovative and comprehensive social solutions to our clients,” said Rob Key, CEO of Converseon. “Craig’s new role is also in line with Converseon’s long history of forging new solutions by bringing together the industry’s best talent representing a diverse spectrum of perspectives and expertise. We are excited to evolve our social solutions even further to help in our mission to become the world’s leading social media consultancy.”

In his new role, Craig will work closely with Mike Moran, Converseon’s Chief Strategist, former IBM Distinguished Engineer and author of several books including “Do it Wrong Quickly,” and other leading Converseon team members to infuse new social media approaches into display, performance media, search, digital public relations, mobile, word of mouth and more. He will also work closely with Converseon’s Conversation Mining™ and technology teams to help turn social media listening and analytics into advanced activation.

“Converseon is succeeding in creating the agency of the future that breaks down traditional silos and bridges channels under a social umbrella through its unique blend of technologies, consulting and activation services,” said Craig Daitch. “I look forward to working in a fast paced, innovative environment focused on creating a new generation of social solutions and helping drive the value of social across leading brands.”

About Converseon
Founded in 2001, Converseon is a multiple-award winning full service social consultancy that helps leading brands “join the conversation” to meet business objectives. Converseon provides the listening/engagement technologies (Conversation Miner™), organizational consulting and engagement/activation services to provide a unique “end to end” social solution for leading enterprises. Among its recognitions is the 2009 SAMMY Award for “Best Social Media Agency,” a WOMMIE (for Best Word of Mouth Program), the OMMA Award for Best Use of Virtual Worlds, among many others.    Headquartered in New York, Converseon’s team extends to Detroit, San Francisco, London, Switzerland and Australia. For additional information please contact Converseon at info(at)converseon(dot)com or learn more about Converseon at http://www.converseon.com, http://www.twitter.com/converseon or blog.converseon.com

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