Morgan Hill, Ca. (PRWEB) January 9, 2010
Custom Chrome® International, a leader in V-Twin aftermarket parts and accessories distribution, announced today the hiring of Revolution Communications as their agency of record. Revolution Communications will coordinate and develop all of Custom Chrome’s communications, media and event strategies including media buying, marketing and public relations.
“To handle the current, complex marketing strategies in today’s business climate and the growing media opportunities in our industry, we felt the time was right to partner with Revolution Communications and have them drive our marketing vision,” says Holger Mohr CEO of Custom Chrome®, “As yet another piece of our expanding business model, RevComm will be instrumental in elevating our products and brands to the next level. This partnership will allow CCI management to focus on our core business needs. As we celebrate our 40th Anniversary in 2010, the new partnership gives Custom Chrome® a more effective, global marketing effort plus better relations with the media and our vendor partners.”
“In our mission statement, we promise to deliver “focused, engaging and energetic marketing programs that maximize exposure and brand equity””, states RevComm co-founder Chris McGee. “For Custom Chrome® and its vendors, we plan to put into place several new programs moving into 2010 that fit that mission. We are looking at all types of communications vehicles; from traditional print and event marketing, to web and social media and more. It’s an exciting time to come on board, especially in this, the 40th Anniversary year of the company.”
The new partnership goes into effect immediately with the beginning of 2010.
Media Contact:
Brian Marion
1959 N. Peace Haven Rd #146
Winston-Salem, NC 27106
(336) 760-8307
http://www.revcomm.com
About Custom Chrome®– Custom Chrome® a division of DAE-IL USA, Inc., is a leader in the distribution of Harley-Davidson® motorcycles parts and accessories including the design and manufacturing of the companies own brands RevTech, Santee, Jammer®, MotorFactory and Highway One. Now celebrating its 40th Anniversary in the industry carrying “The World's Finest Products for Harley-Davidsons”, Custom Chrome commands significant market share in the broader motorcycle industry with thousands of unique product offerings. Custom Chrome® continues its mission with global headquarters in Morgan Hill, California and fulfills the aftermarket needs of the v-twin motorcycle industry with offices and warehouses in Bad Kreuznach, Germany and Tokyo, Japan. To learn more visit: http://www.customchrome.com (408) 778-0500
About Revolution Communications- Revolution Communications is a comprehensive, full service advertising, marketing and public relations agency. RevComm was founded by industry professionals Chris McGee and Brian Marion bringing with them over 40 years of combined media experience. With a focus on brand development within the motorsports industry, RevComm brings a new vision to marketing. Learn more at: http://www.revcomm.com (800)-263-9565
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