Bethesda, Maryland (PRWEB) January 8, 2010
SentiMetrix, a company based in Bethesda, Maryland, has released its free sentiment tracking service. It is used to detect very subtle changes in opinion in over 50,000 traditional and social media sources and provide current and historic data on up to five simultaneous queries for comparison.
“Our patent-pending algorithms provide extremely granular responses to users,” said Vadim Kagan, President of SentiMetrix. “We can detect subtle shifts in opinion, whereas most opinion analytics tools will tell you if something is positive, negative, or neutral. We give you an early warning system to tell you if opinions are trending positive or negative. That can make all the difference in the world for a brand that is still being perceived as positive, but whose status is dropping. A company needs to know that sooner rather than later.”
The software is designed for use in any industry in which there is a need for measuring public opinion: politics, advertising, retail, reputation management, corporate communication strategy and social media marketing.
“Anyone with a brand or a reputation to protect needs this free tool,” said Laurel Earhart, Vice President of Business Development. “And it’s a must-have for anyone with a social media strategy. This gives marketers a leg up on their competition because it will allow them to discern trends early on. Politicians will know what their constituents think about them or an issue before and after they give a speech, and public relations staff will have heads up on topics before they make the evening news.”
For additional information about SentiMetrix product offerings, contact Laurel Earhart, Vice President of Business Development at 520-390-1421 or email her at earhart(at)SentiMetrix(dot)com. Or, you may register for a free account and submit questions through our website at: http://www.sentimetrix.com.
SentiMetrix is a three year old company based in Bethesda, Maryland. Its patent-pending technology won the ComputerWorld Horizon Award in 2006 for OASYS, or Opinion Analysis System, originally developed at the University of Maryland by Dr. VS Subrahmanian. Vadim Kagan, a former AOL technology expert and current president and founder of SentiMetrix, teamed up with Professor Subrahmanian to create SentiMetrix for commercial applications of the system.
Laurel Earhart, Vice President, Business Development & Communications