Jeweler M.LaHart Rolls with the Crimson Tide

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Alabama 13 Time Champions TAG Heuer Aquaracer

This is the perfect way for Alabama fans everywhere to show their Crimson pride and to support their school.” -- David Wilson, Director of Alumni Funds at the University of Alabama.

Litchfield, CT (PRWEB) January 12, 2010

Alabama has been playing football since 1892. Their first National Championship was in 1925. And with last week's impressive victory over Texas, the University of Alabama is once again National Champions - for the 13th time!

How do you commemorate such a historic event? That's the question the Alabama Alumni Association asked university jeweler Michael LaHart. His response? With a limited-edition collection of fine watches and jewelry, including custom-made watches by TAG Heuer, that celebrates Alabama's 2009 Football National Championship and the University's legacy.

Not only is the officially licensed collection an addition to Alabama football's history, it's also the first of its kind to be created specifically for a university's national football championship. It's a departure from the usual sweatshirts and baseball caps, changing the game when it comes to commemorative sports pieces.

"We knew we could count on M.LaHart to create an exceptional collection - something that would be worthy of our team and our university. We think this is the perfect way for Alabama fans everywhere to show their Crimson pride and to support their school," says David Wilson, Director of Alumni Funds at the University of Alabama.

All watches and jewelry in the Alabama National Championship Collection by M.LaHart are officially licensed by the University of Alabama, and each purchase helps support the university. 15% of the sales of each piece will be given to the University.

Jeweler Michael LaHart says, "I went to Duke when Coach K was starting out there, so believe me, I know what it's like to be a fan. A national championship is a huge event, none moreso than this amazing 13th title for Alabama. A hundred years of great football tradition deserves only the best. M. LaHart products celebrate life's greatest achievements. I couldn't be prouder to be a part of this milestone for Alabama."

Distinctive TAG Heuer watches feature either the emblem of the 2009 National Championship game or the Alabama logo with the years of all 13 victories detailed on the watch dial. The elegant sterling silver jewelry offerings include charms, bracelets, pendants, cuff links, and key rings - die-struck with the official 2009 Championship logo and beautifully presented in a complimentary gift box.

The collection is available for a limited time and is priced from $65 to $2,995. All National Championship watches and jewelry created by M.LaHart, including Championship TAG Heuer watches, are available exclusively by M.LaHart.

Any piece of jewelry or watch can be personalized with initials, class year, or the date of Crimson Tide's most recent Championship (1/7/2010). To shop the Crimson Tide National Championship collection, visit mlahart.com/champions

Since 1996, M.LaHart & Company has set a new standard in the college market by offering gifts of the highest quality and integrity to uphold the cherished traditions of America's finest institutions. M.LaHart sells officially licensed university-branded products for many of the nation's top-tier universities through its catalog and website mlahart.com

The M.LaHart Collection includes fine watches - featuring world-renowned TAG Heuer - gold and sterling silver accessories for men and women, Riedel crystal, and many more fine gifts, all suited for a wide range of gift-giving occasions. M.LaHart & Co. is based in Litchfield, Connecticut.

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