Boycott Sri Lanka Releases Second Video in Series "No Blood for Panties"; innovative marketing strategy proves popular, effective

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On the heels of its successful release of the first episode of No Blood For Panties series, Boycott Sri Lanka released its second episode today. No Blood For Panties is part of a campaign to encourage Americans to boycott products made in Sri Lanka to end Sri Lanka's violent discrimination against its Tamil population.

On the heels of its successful release of the first episode of No Blood For Panties series, Boycott Sri Lanka released its second episode today. No Blood For Panties is part of a campaign to encourage Americans to boycott products made in Sri Lanka to end Sri Lanka's violent discrimination against its Tamil population.

"We are thrilled by the growing success of the No Blood For Panties series," said Boycott Sri Lanka representative Anjali Manivannan. "The first episode has gone viral, with thousands of views a day, and generating a dialogue about the use of sexuality to promote activism. This is exactly the response we were aiming for: a shocking new way to spread awareness about grave human rights violations," she continued.

Michael O'Rourke, who directed the series, said, "As a continuation of the first episode, the second episode follows the couple during a therapy session as the woman struggles to understand why boycotting products made in Sri Lanka is so important to her boyfriend. This episode conveys the message that events in Sri Lanka affect ordinary Americans in unforeseen ways. Because of the importance of maintaining her relationship, the woman begins to learn more about the conflict in this small South Asian island."

Sri Lanka is one of the biggest suppliers of lingerie and undergarments to the clothing industry. According to the COO of Victoria's Secret Megabrands, "55 million of the 70 million Victoria's Secret panties made every year come from Sri Lanka." In the No Blood for Panties series, the woman grows to understand that products made in Sri Lanka, like her underwear, fund Sri Lanka's militarization and disenfranchisement of Tamils; she then transforms into an activist and encourages others to boycott products made in Sri Lanka.

"No Blood For Panties' rising status as a viral video demonstrates its impact on viewers. By promoting activism in an unconventional way, this series will move viewers to check the label and boycott products made in Sri Lanka," O'Rourke said.

To see the No Blood for Panties series and for further information, go to: http://www.boycottsrilanka.com.

About Boycott Sri Lanka & About Sri Lanka
Boycott Sri Lanka is a human rights group composed of American citizens and international members concerned about the crisis in Sri Lanka. It was formed in 2009 to encourage Americans to promote a sustainable solution to Sri Lanka's conflict. Sri Lanka has experienced a brutal ethnic conflict between the Sinhalese-dominated government and the Tamil population, who have been discriminated against since Sri Lanka's independence. Over 125,000 lives have been lost in the conflict.

To see the 'No Blood for Panties' series, go to: http://www.boycottsrilanka.com

For more information, visit http://www.boycottsrilanka.com or Phone the organization's Communication Director at (614) 264-4187.

Email Boycott Sri Lanka at or contact at: info(at)boycottsrilanka(dot)com .

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