8 Ways Genoo is Redefining Affordable and Comprehensive Marketing Automation

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Genoo is unique -- affordable for SMB, and includes support not available in higher-priced competitors.

Minneapolis, MN (PRWEB) January 13, 2010

Today marketing automation provider Genoo announced a host of new features to kick off 2010. These improvements in the form and function of Genoo have already been implemented and are included in Genoo’s affordable monthly subscription cost.

Here are the 8 new ways that Genoo is making online marketing automation easier, and more affordable:

1. Ability to use Genoo’s tools with any website – You can now tie any web page to Genoo’s lead tracking and capture capability, allowing you to use your existing site with Genoo’s ability to capture leads, track their activities, give them a dynamic lead score and fit them into automated email nurturing sequences based on a lead’s activity.

2. Metrics that show your top referring sites and keywords that produce leads – Eliminate the guesswork. Genoo allows you to refine your SEO and link-building strategies to capitalize on where you get the biggest bang for your buck.

3. Configurable Forward-to-a-Friend forms – Have your campaigns go viral. Genoo also tracks the performance of your Forward-to-a-Friend forms so it's clear who your most enthusiastic leads are, and how many anonymous visitors are also referring people to your pages.

4. Fully customizable lead nurturing sequences / auto-responders – These include the ability to exclude sending on weekends, and can be triggered or suspended based on rules you specify. When to send content to a lead and how much they receive from you is completely in your control. We give you the tools to set up your sequences and automate how they are assigned as leads progress through the buying cycle.

5. Easily package up all the information about a lead – Store notes and activities for a lead, including the ability to attach files to your lead records. All this information can be saved to a PDF so you can email it out when comprehensive lead information is requested. You can also access the lead information directly from your Salesforce.com lead and contact interface.

6. Expanded Salesforce.com integration – Genoo gives you the ability to push leads meeting specific criteria to your Salesforce.com account – either automatically through triggers you establish, or manually based on specific criteria. Genoo’s CRM Triggers enable real-time updating to Salesforce.com campaigns and campaign-status based on a lead's activities.

7. More useful email campaign metrics – See a report of "most responsive" leads for any of your email campaigns.

8. Expanded Reports Dashboard – Now shows "most responsive leads" across your entire account. Plus you can see view revamped individual lead interest profiles with a single click.

Genoo shows no sign of slowing down either, with more enhancements and features already in development for release in the coming months. Marketers finally have a cost-effective yet comprehensive marketing automation solution to enhance and improve your overall marketing efforts.

Unlike other marketing automation providers who scale the availability of their functionality across increasingly higher levels of subscription based on lead numbers and landing page traffic, Genoo has a single and affordable subscription offering that gives small to mid-sized organizations tools to manage their online marketing in ways that rival most large scale businesses, allowing you to get more done with your limited resources.

Genoo’s subscription starts at $199/mo and includes unlimited leads, unlimited landing pages, and charges less than a penny per email recipient. With a 30-day free trial and no long term contracts, Genoo makes marketing automation accessible and risk-free!

About Genoo, LLC

Genoo, LLC, a Software as a Service (SaaS) offering of integrated online marketing tools for the emerging Marketing Automation needs that all organizations must embrace to compete. Genoo’s mission is to provide Marketing Automation and Online Marketing tools for the small and mid-sized market. Genoo has enough flexibility and functionality for large corporations, but is affordable and accessible to every marketer who needs them. (www.genoo.com)

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