"Online video is at once the most promising and challenging sector in online media; our success reiterates that while content is king, only the right editorial and business strategy can build a successful media company without burning millions of dollars"
(PRWEB) January 13, 2010
WatchMojo, a leading producer and supplier of entertaining and informative video content, has reached yet another significant milestone in its brief 4-year history: crossing the 100 million cumulative stream mark and finishing the year with a record 8.8M streams in December. The company has never raised outside financing.
"Online video is at once the most promising and challenging sector in online media; our success reiterates that while content is king, only the right editorial and business strategy can build a successful media company without burning millions of dollars of venture capital," states CEO Ashkan Karbasfrooshan, who founded WatchMojo in 2006 after News Corp. acquired his last company.
In 2009, WatchMojo generated 65 million streams, crossing:
- 25 million streams in April 2008,
- 50 million in April 2009,
- 100 million in December 2009.
The company’s growth rate accelerated during the year, total audited video streams grew:
- 107% from 2007 to 2008
- 132% from 2008 to 2009.
Most importantly, revenues grew 35% while the online advertising market shrunk by 4.6% through a combination of:
a) Recurring, guaranteed licensing revenues from other media companies seeking professional videos,
b) Revenue share syndication deals with the largest video destinations,
c) Marketing deals with a blue chip list of advertisers seeking to either integrate the increased popularity of video in their marketing plans or advertise alongside the company’s content across the WatchMojo Network.
“Last year we launched campaigns for Coca-Cola, McDonald’s, Coors and Foster’s. This year we look forward to working with marketers in developing targeted branded content and fully integrated advertising opportunities across the WatchMojo network," adds Director of Advertising Sales David Strauss.
According to Unicast Vice President of Marketing Bryan Hjelm: "Video will continue towards becoming a dominant force in online advertising. Because viewers will be consuming so much it will become imperative for marketers to experiment with both advertising within content segments, content sponsorship and perhaps even creating their own content for the growing consumer base."
For 2010, the company is focusing on a number of initiatives, including:
1) With the Mobile Web slated to be ten times larger than the PC Web, WatchMojo is leveraging its short form library in wireless.
2) With more marketers adopting branded content, WatchMojo is uniquely positioned to offer production integration and distribution across multiple platforms: web, mobile and out-of-home.
WatchMojo helps you become more successful by covering the people, places and things that inform and entertain you socially, personally and professionally.
Supplying the world's largest media properties, WatchMojo is a leading producer of professionally-produced, ad-friendly, premium videos covering Automotive, Business, Comedy, Education, Fashion, Film, Food, Health & Fitness, History, How To, Lifestyle, Music, Politics, Science, Space, Sports, Urban Living, Technology, Travel and Video Games.
The company's library of 5,000 videos generates over 8,000,000 views a month, 105,000,000 all-time and reaches over 20,000,000 consumers each month online and in the out-of-home digital signage network.
Learn more on WatchMojo.com.