Email Marketing Firm Boomerang Launches Slingshot Newsletter Service to Help Users Maintain an Ambitious Schedule for their Email Newsletters

• ShareThis Email PDF Print

Boomerang is winner of the 2008 "Best Mass Email Tool" award for salesforce.com integration.

With Slingshot, marketers can keep pace with their ambitious distribution email newsletter schedules.

Palo Alto, CA (PRWEB) January 14, 2010

Email marketing services provider Boomerang.com today launched Slingshot, a content management system (CMS) that automates and greatly simplifies the creation of email newsletters. Central to Slingshot is the ability to design, create and host a branded CMS, which saves users significant time in developing and distributing an email newsletter. With Slingshot, marketers can keep pace with their ambitious distribution schedules.

"Companies have the right idea when they plan highly ambitious email newsletter schedules," said email marketing expert David Kearney, CEO of Boomerang.com. "But inertia often sets in. Organizations find that the email marketing software at their disposal constrains them, saddling them with too much legwork that ultimately derails the vision: A newsletter originally intended to go live weekly, or even more often, ends up going live infrequently, and downtime between distributions grows ever longer. Slingshot addresses the factors that cause this."

A veteran of MIPS Computer Systems, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.

Unlimited authors may post unlimited articles to the Slingshot CMS, which bears and reflects the brand of the organization using it. Additionally, Slingshot is capable of being fully integrated with Boomerang's award-winning email hosting tool, BlastWizard, which itself features full integration with salesforce.com. Automatically populating an email newsletter template of the user's choosing with articles from the CMS, Slingshot enables the personalization of each newsletter according to the category of its contents. Furthermore, Slingshot automatically tweets anything posted to the CMS.

Readers may learn more about Slingshot by clicking here.

"Companies may opt to make their CMS a blog, but the Slingshot CMS can take many forms," said Kearney. "The point is that while this CMS facilitates easy email newsletter creation, it is, in fact, much more than an email newsletter. Copy created with the help of Slingshot's CMS has the ability to exist in many forms and thus reach target audiences many ways."

"By addressing the underlying factors that lead to inertia in companies' email marketing programs, Slingshot enables organizations to maintain ambitious email newsletter schedules over the long term," said Kearney. "More than simple email newsletter software, Slingshot is a holistic content management system, Slingshot automates and coordinates much of the content—often from disparate sources—that an organization can generate, marshaling it all to create email newsletters in short order and without too much prep work on the part of the user."

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices. In 2008, users of salesforce.com voted Boomerang's email hosting tool, BlastWizard, "Best Mass Email Tool." Boomerang's email marketing videos are available for free to anyone.

About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients' various existing databases, Boomerang's BlastWizard for hosted email won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters
Corporate Account Manager, Boomerang
2100 Geng Road, Suite 102
Palo Alto, CA 94303
(650) 798-1038 direct
(800) 779-7792 x138 toll free
swatters AT boomerang DOT com
FAX: 650-688-4303
boomerang.com
blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner
President & CEO, STETrevisions
BrentSkinner AT STETrevisions DOT com

###

Share: