2010 Predictions from Society of Digital Agencies (SoDA)

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In addition to industry statistics, DMO contributors convey past and future trends for narrative (storytelling); consider current and up-and-coming digital platforms; explain the evolution of the social media revolution; and address the shifting roles of producers, advertisers and audiences in an on-demand world.

Shifting Funds in 2010 from Traditional to Digital Media

Results showed that 81% of brand executives expect an increase in digital projects for 2010. Of this group, 61% said they will be shifting funds from traditional to digital media.

The Society of Digital Agencies (SoDA) today released its annual Digital Marketing Outlook (DMO) report for 2010. The findings highlight key statistics of over a thousand of the industries top executives from major global brands, traditional and Digital agencies, vendor and service providers that operate in the Digital space, as well as freelance and independent Digital practitioners.

Results showed that 81% of brand executives expect an increase in digital projects for 2010. Of this group, 61% said they will be shifting funds from traditional to digital media. Additionally, when asked about “Top Priorities” for business in 2010, respondents indicated a continued focus on Digital Advertising, Digital Infrastructure and Search Optimization, followed closely by Social Networks/Applications.

In addition to industry statistics, contributors convey past and future trends for narrative (storytelling); consider current and up-and-coming digital platforms; explain the evolution of the social media revolution; and address the shifting roles of producers, advertisers and audiences in an on-demand world. The report also includes studies detailing digital trends from Mexico, Russia and South America.

Chief among DMO contributor insights was advice that agencies must stay tuned to the changing desires of consumers as they interface within the interactive environment—e.g. evolving social networks, mobile applications, gesture interfaces, and advances in interaction options like multi-touch screens and augmented reality.

Although business looks bright as digital marketing and social applications have continued to prosper, Steve Wages, Interim Executive Director of SoDA, issued this caution: "Digital agencies must avoid complacency at all costs and continue to focus on driving innovation as well as engaging consumers with relevant dialog in uncharted and fast moving channels."

To view the complete survey results or participate in the survey visit, http://sodaspeaks.ning.com/page/digital-marketing-outlook

About The Survey

SoDA's DMO survey polled hundreds of executives from major global brands, traditional and digital advertising agencies, vendors and service providers as well as corporate in-house brand managers and freelancers.
About SoDA

SoDA was established in March of 2008 with the mission to advance the digital marketing industry internationally through events, best-practice education initiatives, and knowledge sharing. Since that time it has expanded internationally to include 41 of the top agencies around the globe. For more information, visit http://www.SoDAspeaks.com.

Contact: Kendyll Picard, Society of Digital Agencies
Kendyll.picard(at)Sodaspeaks(dot)com
727.967.9342

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Kendyll Picard