Leading Food Industry Economist Jean Kinsey to Address Soyfoods2010

Southwest Harbor, ME (PRWEB) January 19, 2010

Soyatech, LLC, the leading soyfoods industry intelligence resource, announced today that economist Jean Kinsey, a professor at the University of Minnesota and director of The Food Industry Center, will deliver a keynote address at Soyfoods2010: Anticipating Potential for Growth. Soyfoods2010 will be held in conjunction with Nutracon and SupplyExpo on March 10-11, 2010 at the Anaheim Hilton in Anaheim, California.

Dr. Kinsey will open the Wednesday afternoon session of Soyfoods2010 with a keynote presentation, “Meeting the Demands of a Rapidly Changing Retail Marketplace,” focusing on how trends in the U.S. and global food industry will continue to have an impact on manufacturers and marketers of soy-based and other healthful foods.

Dr. Jean Kinsey is a Professor in the Department of Applied Economics at the University of Minnesota, where she has been on the faculty since 1976. She is also the Director of The Food Industry Center, a University-wide center funded by the Sloan Foundation. She has served on boards of the American Council on Consumer Interests, the American Agricultural Economics Association and the Federal Reserve Bank of Minneapolis, among others. Dr. Kinsey co-authored the 1991 book Food Trends and the Changing Consumer.

Other sessions planned for Soyfoods2010 will address topics such as:

•     determining how consumer trends are influencing the U.S. soyfoods market;
•     understanding and communicating the realities of the link between soy and health – and how this affects market demand;
•     identifying opportunities for growth of the non-dairy and meat alternatives categories;
•     anticipating supply and demand trends in organic and non-GMO soybeans, and
•     evaluating the role that soy plays in developing new solutions in world nutrition.

The program for Soyfoods2010 is specifically designed for soyfoods manufacturers and marketers; manufacturers of healthful food ingredients; nutritionists and dieticians; retail food buyers; healthful foods’ manufacturers and marketers and food processing equipment manufacturers.

Speakers and other program participants at Soyfoods2010 include:

•     Bob Burke, President, Natural Products Consulting;
•     Dan Burke, President, Pacific Soybean & Grain;
•     Rhonda Cole, Director of Grain and Oil Sales, SunOpta Grains & Foods Group;
•     Philippe de Lapérouse, Managing Director of Global Food, Agribusiness and Biofuels, HighQuest Partners;
•     Shawn Edwards, Director of Consumer Insights, WhiteWave Foods Company;
•     Dave Ellis, President, Sports Alliance, Inc.;
•     Jim Hershey, Executive Director, World Initiative for Soy in Human Health;
•     Joe Jordan, Content Director, Soyatech LLC;
•     Stacey Krawczyk, Research Dietician, National Soybean Research Laboratory;
•     Suman Lawrence, Living Well Business Manager, Market Street/United Supermarkets;
•     Suley Muratoglu, Vice President – Market and Product Management, Tetra Pak;
•     Martin Schweizer, Vice President – Technical Development, Burcon NutraScience
•     Steve Walton, General Manager, HealthFocus International;
•     Megan Westgate, Executive Director, The Non-GMO Project and
•     Patricia Williamson-Hughes, Nutrition Scientist, ADM.

For more information about Soyfoods2010 or to register, call 800-424-SOYA or visit: http://events.soyatech.com/conferences/SF2010.htm. The early bird registration deadline is February 5, 2010, and special regular rates apply for not-for-profit organizations and universities.

About Soyatech, LLC

Soyatech (http://www.soyatech.com) is a global media, marketing, and event company that helps companies and investors in the food, oilseed, agribusiness, and agri-transportation sectors to assess and develop market opportunities through its publications, conferences, webinars, and widely used internet platform. Founded in 1985, the company publishes the annual Soya & Oilseed Bluebook, the industry’s leading source of information on oilseed and agribusiness companies and products, an industry-focused email newsletter (in daily and weekly editions), and Soyatech.com, the award-winning business-to-business online resource for the industry. Soyatech’s information services are referred to by tens of thousands of the world’s leading commodity, food and biofuels companies in over 100 countries every week. Soyatech, LLC is a wholly-owned subsidiary of HighQuest Partners.

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