Providing a 10 year / 200,000 mile engine warranty for every vehicle it sells – new or used - certainly differentiates a new car dealership from its competition.
Northbrook, IL (PRWEB) January 16, 2010
Krex, Inc. enhanced its most popular program - the 10 Year / 200,000 Mile Engine Lubrication Limited Warranty - to assist new car dealerships with their used car sales efforts and service department customer retention. The updated warranty will protect vehicles that receive the first installation of Krex® Graphite Engine Lubricant prior to 50,000 miles or 42 months from the manufacturer’s in-service date, whichever occurs first. Under the previous terms, the first installation of Krex® Graphite Engine Lubricant was required prior to the first 24,000 miles or 24 months. Consumers are able to maintain this valuable warranty by returning to a Krex authorized new car dealership for an oil change service featuring Krex® Graphite Engine Lubricant at least every 5,000 miles or 6 months, whichever occurs first.
This change was in direct response to feedback from Krex, Inc.’s new car dealership partners. It is also in alignment with the company's vision to "Be a leader in providing solutions that enhance customer satisfaction, increase new car dealerships' service department retention, and provide protection to dealerships, their customers and their customers vehicles". The company is confident that the new warranty terms will immediately benefit both new car dealerships and their customers.
In an economy where new car vehicle sales have decreased dramatically, dealerships are looking for ways to increase used car vehicle sales and increase service department customer retention. The more inclusive Krex warranty assists with both of these objectives. Bill Springer, President of Krex, Inc. states, “Providing a 10 year / 200,000 mile engine warranty for every vehicle it sells – new or used - certainly differentiates a new car dealership from its competition. In addition, the Krex engine warranty encourages consumers to return to their servicing dealership for routine vehicle maintenance."
The new warranty terms will enable more consumers to protect their vehicles' engines for our up to 10 years or 200,000 miles. The fully transferable warranty provides consumers with peace of mind at the time of vehicle purchase, during vehicle ownership, and at time of vehicle sale or trade-in. Routine installation of Krex® Graphite Engine Lubricant - a pure petroleum based product - protects and lubricates all of the internal components of vehicles' engines, even at temperatures as high as 5,000 degrees F, preventing engine wear. Consumers realize the benefits of improved engine compression, fuel economy, and load carrying capabilities throughout vehicle ownership.
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