The start of a new year is the perfect time to cut costs and we are amazed to see how many shoppers want a plucky little alternative to the smart-phone pack – or they want both!
London, UK (PRWeb UK) January 20, 2010
Despite our love affair with the latest hi-tech gadgets, Tesco reports that its cheap and cheerful tiny ‘party phone’, the £18.99 VX1i Party Phone, is one of its best selling handsets.
Selling over 10,000 units in the two weeks leading up to the New Year, it continues to be one of the retailers’s best selling gadgets.
The exclusive handset is a SIM free phone designed to allow users to drop in their own SIM card regardless of network, meaning they can keep their own number to make and take calls from friends.
Lance Batchelor, Chief Executive Officer for Tesco Telecoms and Tesco Mobile commented:
“Our handset was developed as an affordable replacement, temporary phone or alternative to a more expensive phone, but its popularity really has taken us by surprise.
“The start of a new year is the perfect time to cut costs and we are amazed to see how many shoppers want a plucky little alternative to the smart-phone pack – or they want both!”
The affordable mobile phone is designed to be perfect for forgetful party-goers all year round.
Tesco Telecoms research found that 8 out of 10 of women find it annoying to carry a handbag on a night out.
As skinny jeans become increasingly fashionable, 69% of Brits find it uncomfortable to have large mobile phones in their pocket.
In response to this, Tesco Telecoms took the decision to launch the ultra slim VX1i Party Phone, perfect for women who want to ditch their handbags and enjoy a night out with a mobile that slips into even the skinniest pair of jeans.
The VX1i Party Phone is unlocked to work with any SIM card (excluding 3) and is available to buy in selected Tesco stores.
About Tesco Mobile:
Tesco Mobile is a 50:50 joint venture between Tesco and O2. The company sells exclusively Tesco Mobile branded services in Tesco stores, online and through Tesco Direct, across the UK using O2’s technology and network.
Tesco Phone Shop has recently added the iPhone to their range of mobile phones. The popularity of the iPhone makes this a great addition as Tesco continue to provide the best mobile handsets to their customers
Tesco Mobile is also available in the rapidly expanding estate of Tesco Phone Shops which will number over 100 by the end of 2009.
The network gives its customers value, simplicity and choice, offering them award winning, simple, great value Pay as you go and Pay monthly tariffs with rewards such as free credit and Clubcard points.
It is the fastest growing Pay as you go network in 2009 and has been voted as the number one mobile network for customer satisfaction by Which Magazine (May 09).