Thwapr Announces Mobile-to-Mobile Video Sharing Platform

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First service of its kind goes live as public beta to capture and share mobile media on-the-go

Thwapr enables mobile-to-mobile video sharing

We tested the Thwapr service and it works! Thwapr allows us to use our mobile devices to do something that has been very difficult and cumbersome in the past - to communicate, share and connect with video directly from our mobile phones to other mobile phones. We believe that video is the next big thing in mobile usage

Thwapr, the new mobile-to-mobile video sharing platform, publicly announced its public beta launch allowing users to easily capture, share, and receive video on their mobile phones. Thwapr (pronounced “thwa-per”) is targeted to work across mobile devices regardless of carrier or device type. It is quite simply the most dependable and user-friendly way to share videos captured on mobile phones.

"Thwapr is delivering a unique solution for the mobile market that has been several years in the making," says Bruce Goldstein, CEO, Thwapr. "Consumers want to send and receive videos on their phones. While this sounds easy, it has been quite difficult and to date, a highly challenging task. We are providing a powerful yet easy to use solution.”

Thwapr provides a fun, fast, free and socially networked environment in which to share media content - mobile-to-mobile, mobile-to-Web, and Web-to-mobile. The platform allows users to share videos or photos captured with their device ("Thwapping") to one or many recipients and an ability to engage in rich media conversations (“ThwapBacks”). Interoperability issues and a lack of standards among carriers and devices have hindered the ability of users to share and comment on mobile videos and photos in a consistent way. At launch, Thwapr offers compatibility with more than 170 handsets from makers such as Apple, HTC, LG, Motorola, Nokia, Palm, RIM, Samsung and Sony and many carriers in the US and Canada including AT&T, Sprint, T-Mobile and Verizon - with more being added on a regular basis.

"We tested the Thwapr service and it works! Thwapr allows us to use our mobile devices to do something that has been very difficult and cumbersome in the past - to communicate, share and connect with video directly from our mobile phones to other mobile phones. We believe that video is the next big thing in mobile usage," said Michael Olson, senior research analyst at Piper Jaffray.

The technology is complicated, but using it is easy
Developing a universal solution for mobile video compatibility was no small feat. The Thwapr development team spent the past two years creating a breakthrough in mobile video technology. Thwapr's technology platform is a cloud-based media service, requiring only text messaging and a browser to send, receive, and share personal content on any mobile phone or computer. There is no special client, application, or download required.

The centerpiece of the Thwapr technology is a patent-pending process that detects mobile device attributes (video formats, screen size and type, browser, operating system) and delivers videos and photos individualized for each user's device and carrier in real-time. This process utilizes hybrid transcoding and adaptive rendering, key differentiators versus other approaches to mobile media sharing. This seamless process makes it possible to achieve an extraordinary level of ease of use while delivering the highest quality video and Web experience that each user's phone can support.

First ever mobile-to-mobile video news announcement
Along with public beta launch today, Thwapr is delivering the first ever mobile-to-mobile video news announcement captured and delivered on mobile phones. The announcement includes senior team overview videos on Thwapr and sample Thwaps (family/vacation videos, music video, etc.). The mobile video news announcement is just one example of what’s possible with this new communication tool.

An opportunity for mobile, rich-media, and location-based advertising
Thwapr's powerful mobile video sharing solution is a free service for users that provides a unique opportunity for mobile advertisers and sponsors. Thwapr’s delivery of high-quality video and photos can integrate with mobile banner and video advertising, with options for targeted local campaigns and sponsorships based on geo-tagged media. Thwapr anticipates offering a premium version of the service for individuals and businesses supporting various market segments such as media & entertainment, sports, real estate, news, politics, travel & leisure, etc.

About Thwapr, Inc.
Thwapr is the first true mobile-to-mobile video sharing communications platform. Thwapr's mission is to provide a social mobile video sharing experience regardless of carrier or device worldwide. Developed by founding members of Apple's QuickTime team and technologists from AVID/Digidesign and MTV, Thwapr's patent-pending technology allows mobile users to send video "Thwaps" captured with their device to any other mobile users, easily and instantly. The company is privately held. For more information and to register for Thwapr, please visit http://www.thwapr.com on your mobile phone or computer. Follow Thwapr @ http://www.twitter.com/thwapr or become a fan at http://www.facebook.com/thwapr.

Note: To receive this announcement via mobile video Thwaps, please email your name, your mobile phone number, phone make/model and email address to: jjohnson(at)gravitas-pr(dot)com.

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