ROBLOX Uses Virtual Goods to Help Kids Donate to Haiti

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ROBLOX Corporation, a virtual world and online games community for children, is pleased to announce the Hats for Haiti charity program on http://www.roblox.com. Since the launch of the program on Saturday, January 16, 2010, ROBLOX has raised more than five thousand dollars.

Our Hats of Haiti program offers a simple way for kids to get involved and show their support to the families and children that have been affected by the awful events in Haiti.

ROBLOX Corporation, a virtual world and online games community for children, is pleased to announce the Hats for Haiti charity program on http://www.roblox.com. Under this program, children can easily actively donate to the American Red Cross and aid the relief efforts in Haiti. Since the launch of the program on Saturday, January 16, 2010, ROBLOX has raised more than five thousand dollars ($5,000.00).

"Our Hats of Haiti program offers a simple way for kids to get involved and show their support to the families and children that have been affected by the awful events in Haiti." says David Baszucki, CEO of ROBLOX Corp. "In keeping with the philosophy of our company, we wanted to take this opportunity to teach our young members how charitable organizations and giving can make a positive impact on the world."

Through the Hats of Haiti program, ROBLOX pledges a donation to the American Red Cross upon purchase of select virtual good items. ROBLOX will donate $.65 for each Red Hat for Haiti and $.10 for each Blue Hat for Haiti.

On ROBLOX, children are provided with a fun environment to play virtual world games and build their own free online game. Within these virtual world games, kids can go on missions and play collaboratively while also meeting new friends -- all under supervision and moderation by community and ROBLOX curators. As part of the ROBLOX game experience, users are given online characters, or "avatars", within the games. Users can earn points and virtual in-game currency by reaching milestones on the site, and then, can redeem the points and currency towards virtual items such as hats, t-shirts, decals, and gears for customizing their avatars. The Red Hat for Haiti and Blue Hat for Haiti are two virtual items available on the ROBLOX catalog.

Since launch of Hats for Haiti charity program on Saturday, January 16, 2010, more than 12,000 children and their families have participated in the program prompting ROBLOX to donate more than five thousand dollars ($5,000).

To learn how you can participate in ROBLOX's Hats for Haiti, please visit: http://blog.roblox.com/?p=1978

About ROBLOX Corporation.
Started in 2006, ROBLOX is a virtual world and online games destination for children and specifically, boys. Each month, more than two million kids visit ROBLOX to play in virtual world games, build their own free online games, compete with friends and meet new friends, and customize their avatar characters with virtual goods. ROBLOX is committed to and maintains a moderated environment for kids and families by carefully monitoring activities and forums with a group of community and company curators. ROBLOX Corp. is a trusted member of the Better Business Bureau (BBE) and a certified licensee of the TRUSTe® Children's Privacy Program, which has been approved by the Federal Trade Commission as an authorized safe harbor under the Children's Online Privacy Protection Rule. ROBLOX Corp. is based in Redwood City, CA.

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Chris Mak
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