Every business that struggles to find customers does so for at least one of these 6 reasons. This book was written to give business owners a practical guide to a successful marketing system.
Northfield, NJ (PRWEB) January 21, 2010
* The new year is a great time to get your marketing back on track. Cloud Marketing Labs, an outsourced marketing department for small and midsized technology businesses has released a new book “6 Marketing Mistakes that are Killing Your Business… And what you can do about it.”. Below are six tips from the book.
1. Measure everything.
Wasteful marketing can be a real drain on a businesses’ budget. Before you start any type of marketing, set up a system in which you can measure the success, or failure, of each marketing strategy and tactic.
2. Have a good lead generation system
Never in the history of marketing as there been so many ways to attract customers to a website, or store front. The trick is to sort through the clutter to find what works for your business and your customers. By knowing your customers, you’ll know exactly in which medium your business should advertise.
3. Know your customers
Building a marketing system without knowing your customers is like building a house on marsh land. It will collapse immediately. Knowing your customers will allow you to determine how best to get your potential customers attention. Get out of the office and interview them. Find out what problems they have, what magazines they read, which websites they frequent. If you bury yourself in their world, you will build the foundation for a successful marketing campaign.
4. Compete on value, not price
Too many business owners think that consumers simply want the lowest priced product or service. Once you find what your customers’ value, then you can charge a premium for it.
5. Speak about your customer’s problems, not your products
Often, business owners build an entire marketing system around the product specifications. For instance, the website and brochure will speak endlessly about how fast a signal processor is, or how much data a product can store. Instead, these brochures should speak about the customers problems and how you, as a business owner, can solve them.
6. Offer multiple products for multiple customers
Not all customers are the same. Some customers may want an introductory offer, while others can’t wait to tell their friends about you. By treating every customer the same, you are doing a disservice to your business and your customer.
To receive more detail about these six marketing tips, download “6 Marketing Mistakes that Are Killing Your Technology Business… And what you can do about it” at http://www.cloudmarketinglab.com
About Cloud Marketing Labs
Cloud Marketing Labs was founded by Greg Digneo to serve as an outsourced marketing department for small and midsized technology businesses. We help research, plan, and execute marketing strategies on a retainer basis to businesses looking for more revenue.
About Greg Digneo
While working toward his engineering degree, Greg founded a small technology company installing solar panels on buildings. After exiting the solar panel business, Greg went to work for a technology company in “corporate America”, launching products on 6 out of 7 continents. Greg believes that focusing on people, not products and services, is the best way to build a business. He is author of the marketing blog More Caffeine Please.
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