(PRWeb UK) January 26, 2010
As the importance of sustainability increases, and landfills are no longer a long-term option for waste disposal we need to look at reducing the amount of waste we produce. The most eco-friendly solution would be to reuse products for their life span, research shows that not all brushes are kept. Keen to address this issue the team at Harris have developed and launched a new range of decorating products called Down to earth.
More than 35 million paintbrushes are discarded into toxic landfills every year in the UK alone. This includes over 24 tonnes of Polypropylene, which with no additives is non-biodegradable, toxic to the environment whilst eroding and can take up to 450 years to degrade (dependent on landfill conditions). Whilst Polypropylene has a number of good uses, its key strengths of durability and resistance to fatigue are its enemy when it comes to biodegrading or recycling.
Down to earth is manufactured using the best materials and processes available to date. As technology advances Harris will continue to look at ways in which they can improve their eco-friendly range to make it even more environmentally friendly.
The paintbrush and roller handles are manufactured from 65% cornstarch, which is quite simply starch derived from corn. Corn is a natural, renewable and sustainable raw material that addresses the amount of hazardous substances created or caused during the production process. In normal landfill conditions the handles will biodegrade over a significantly shorter period than Polypropylene; this leads to a reduction in landfill mass.
The paintbrush head is made from a mix of high performance synthetic filaments and natural bristles, formulated to be 30% biodegradable without comprising the high quality and smooth finish you would expect from a Harris brush. The roller tray is manufactured from 100% recycled plastic and the roller sleeve is produced using recycled soft drinks bottles. All of the packaging used in the range is produced from recycled or biodegradable materials and is printed using environmentally friendly print processes and inks.
Down to earth is available now in B&Q and local DIY retailers. To find out more about the new range visit http://www.harrisbrushes.com/downtoearth
About Harris
Harris is a world class manufacturer of decorating products, founded in 1928. For more than 80 years Harris has been the industry leader in innovative product design.
In 1961 Harris was awarded the Royal Warrant in recognition of product excellence. They continue to strive for excellence across an ever expanding range. As the global concern about the future of the environment continues to grow, they have developed a new range of decorating products – Down to earth, a range of decorating products specially designed to be environmentally friendly. As a thriving company with a reputation for leading the way in product quality and innovation, they aim to continue to satisfy the needs of their customers.
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