AFI’s Armed Forces Bowl “Guitar Hero” Event Raises Funds for Care Packages

With an enthusiastic crowd to cheer them on, the Dallas Cowboys Cheerleaders helped raise more than $1,500 when they took on active duty soldiers via webcam in a “Guitar Hero” Challenge at the Armed Forces Bowl, courtesy of Armed Forces Insurance (http://www.afi.org).

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It was uplifting to witness this unique family reunion while raising funds for care packages.

Leavenworth, KS (Vocus) January 23, 2010

With an enthusiastic crowd to cheer them on, the Dallas Cowboys Cheerleaders helped raise more than $1,500 when they took on active duty soldiers via webcam in a “Guitar Hero” Challenge at the Armed Forces Bowl, courtesy of Armed Forces Insurance (http://www.afi.org).

The funds raised will be used to create and send care packages to men and women serving overseas in active military duty through Give 2 The Troops, a nonprofit organization.

“The event attracted a large crowd, including families of some of the soldiers who participated. One of the spectators even got the opportunity to challenge her daughter, who was among the soldiers competing,” said Lori Simmons, director of marketing and public relations, AFI. “It was uplifting to witness this unique family reunion while raising funds for care packages.”

The battle, which took place at the AFI booth in the Bowl’s Armed Forces Adventure Area on December 30, featured Dallas Cowboys Cheerleaders Ally Traylor, Kelsi Reich, Sunni Cranfill, Sydney Durso, Tia Williams and Trisha Trevino against active duty soldiers serving overseas in Qatar. Families of competing soldiers enjoyed reserved seating in the booth.

This is the second year AFI has served as the title partner for the Armed Forces Adventure Area, a festival designed specifically to celebrate military service. The Guitar Hero Challenge was administered by Pro vs. GI Joe, a nonprofit organization that provides troops serving all over the world with opportunities to take on professional athletes or celebrities in heated head-to-head video game competitions—both online and in person.

“Over the last few years, we've brought the best professional athletes to our troops stationed around the world. Having the Dallas Cowboy Cheerleaders battle it out in Guitar Hero tops them all, and I'll bet the soldiers will back me up on that one,” said Greg Zinone, co-founder with his wife Addie of Pro V. GI Joe. “Addie and I are grateful to AFI for their support, and we look forward to working with them again to continue making exciting things happen for our troops.”

About Armed Forces Insurance
AFI was founded in 1887 by military leaders with a single mission: to protect the people who protect our nation. The company provides premium quality, competitively-priced property and casualty insurance to military professionals throughout the United States and overseas. Headquartered in Leavenworth, Kansas, AFI understands that military members have unique circumstances and insurance needs, enabling the company to offer a level of personalized service that’s unequaled in the industry. For more information, visit the Web site at afi.org or call 1-800-495-8234.

About the Bell Helicopter Armed Forces Bowl
The Bell Helicopter Armed Forces Bowl, owned and operated by ESPN Regional Television (ERT), was televised live from Amon G. Carter Stadium on Thursday, December 31, at 11:00 a.m. (CST) on ESPN. The Bell Helicopter Armed Forces Bowl featured the University of Houston v. the United States Air Force Academy. The victory went to the Air Force with a final score of 47-20. For more information, visit http://www.ArmedForcesBowl.com.

About the Dallas Cowboys Cheerleaders
First recognized by their iconic name in 1972, the Dallas Cowboys Cheerleaders—a select group of 35 young American women who are selected each year by audition in the spring—perform precision dance routines at the Dallas Cowboys football games, as well as many charity performances, national television appearances, sponsored autograph sessions, cheer and dance camps for children, and other public appearances. The Dallas Cowboys Cheerleaders also entertain U.S. military troops throughout the world on USO Tours.

Cutlines:

IMAGE 1: Dallas Cowboys Cheerleader Ally Traylor and a young fan challenge each other in Guitar Hero in the AFI booth at the Armed Forces Adventure Area at the Armed Forces Bowl.

IMAGE 2: Dallas Cowboys Cheerleaders gather for a photo with soldiers at the Armed Forces Adventure Area at the Armed Forces Bowl. The Cheerleaders helped raise more than $1,500 for care packages during the AFI Guitar Hero challenge prior to the Bowl game.

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