People Power Announces “Unplug for Earth Day 2010” Campaign on Facebook

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People Power is part of a green tidal wave for a sustainable environment

Austin, TX (PRWEB) January 26, 2010

People Power Company, an energy efficiency company providing residential monitoring and control systems and services, announces its “Unplug for Earth Day 2010” campaign on Facebook at the SMART Energy Summit.

http://apps.facebook.com/unplugit

People Power is on a mission to "Unplug for Earth Day 2010" and asks everyone to reduce their personal CO2 emissions on April 22, 2010, and invite friends to join now on this great mission. Unplugging appliances in the home is easy and significantly reduces carbon pollution. Unplugging is important because many appliances continue to draw power even in the standby/off position.

The Unplug application on Facebook features the GreenX™ Calculator, which calculates carbon pollution reduction and helps users see their positive impact in terms of taking cars off the road and/or miles not driven by simply unplugging appliances. Users can then invite friends, view their plugs unplugged, and track their collective commitment to reducing carbon emissions. Leveraging Facebook, the GreenX™ Calculator empowers people to band together and make a substantial and positive impact on the environment.

“People Power is part of a green tidal wave for a sustainable environment,” said Gene Wang, CEO of People Power. “We recognize that consumer activism campaigns are a very effective way to educate and motivate fellow citizens to act green and reduce waste,” Wang said. “On this 40th celebration of Earth Day, we call on everyone who cares about climate change to make a difference at home by simply unplugging unused plugs to save electricity.”

“The key is to make it very fast and easy for people to make a meaningful and understandable impact,” said Rainer Boelzle, People Power’s Director of Marketing. “Our GreenX™ Calculator stands out among all the carbon calculators by engaging consumers on Facebook where they spend their time online. We quickly show how unplugging appliances makes a huge impact,” Boelzle said. “Through viral adoption using social media, we can make a tremendous difference on the environment.”

To help celebrate the 40th Anniversary of Earth Day on April 22, 2010, People Power is proud to introduce its very own “People Power Band” and announces its music debut single, “Happy Birthday Mother Earth.” Free downloads of the song are available on their website at http://www.peoplepowerco.com/press.

About People Power Company People Power gives people the power to save money on their electric bills while going green. We empower consumers to control energy consumption at the appliance level and compare their usage with others while reducing their carbon footprint. Based in Palo Alto California, People Power Company was founded by successful, serial entrepreneur Gene Wang and has received funding from angel investors and New Cycle Capital.

For more information, visit http://www.peoplepowerco.com
Media Contact: Rainer Boelzle 760-805-1836

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