TheRugged.com Launches, New Men’s Online Magazine

The much anticipated launch of TheRugged.com, brainchild of a young entrepreneur, promises to take on the corporate world of online men’s magazines.

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Behind the scenes, you won’t find corporate opportunists calling the shots; just real men (and women) who share the same interests.

Grapevine, TX (PRWEB) January 27, 2010

Founded by a 27 year old entrepreneur from Dallas, TX, TheRugged.com launched today, promising to be a refreshing alternative to traditional men’s lifestyle publications.

“You’re going to see a lot of advice, but you’ll also appreciate the opinions of each individual writer. In short, you’ll find what others in this niche are afraid to portray… sincerity and interaction,” said Founding Editor Jason Bacchetta. “Behind the scenes, you won’t find corporate opportunists calling the shots; just real men (and women) who share the same interests.”

TheRugged.com will offer the latest in fitness, finance, relationships, sports, style, tech toys, and headline news articles. The site boasts thousands of quotes, fun facts, tips, Q&A, and lively debates to keep men entertained and informed.

Articles are contributed from a staff of ten writers, selected to join the team after being chosen from among over 300 applicants.

"You wouldn't think that writers from all over the country would care so much about a new site. To most, it's just another paycheck. To us, however, it's about being part of something big from the beginning - a family," said tech writer Harry Marks.

Thousands have already jumped on board to receive updates from TheRugged.com through Facebook, Twitter, and their free email newsletter.

The site’s design took nearly a year to complete, with four “rules” that the design team had to work with: keep articles at the forefront, steer away from clutter, maintain user-friendly navigation, and put the current “status-quo” to shame.

“I was seriously impressed. After landing on the site for the first time, I knew that it wasn’t going to be your typical men’s portal. Clean design, easy to navigate, eye-catching photos, and top notch writing - some entertaining, others educational.” said Chris Hanna.

Bacchetta says that the online magazine is only the beginning. He plans to eventually take the brand offline as well to create additional products and services for men, including cologne, designer clothes, publications, consultations, and even training programs.

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