Media networks cannot ignore the impact of mobile or social technologies and their ability to connect and engage audiences. LocaModa has impressed us with their commitment to delivering innovative, interactive solutions focused on connecting venues to social media networks.
Cambridge, MA (Vocus) January 26, 2010
IndoorDIRECT, creators of Restaurant Entertainment Network, today announced that they are licensing LocaModa’s place-based social media platform.
IndoorDIRECT have integrated LocaModa’s platform into the shows (theBITE, theBITEWeekend, and theBITE@Nite) featured on Restaurant Entertainment Network and can now run mobile and social interactive applications in over 1,000 quick-serve restaurants including Wendy’s, Carl’s Jr, and McDonald’s.
LocaModa’s platform enables IndoorDIRECT to connect brands and consumers to interactive social media on venue screens and on social networks such as Twitter, Facebook and brand websites in real time.
Bill Myers, COO and Co-founder of IndoorDirect, said, “Media networks cannot ignore the impact of mobile or social technologies and their ability to connect and engage audiences. LocaModa has impressed us with their commitment to delivering innovative, interactive solutions focused on connecting venues to social media networks.”
LocaModa’s partnership with IndoorDIRECT will allow them to sell interactive advertising on the Restaurant Entertainment Network.
Steve King, VP Sales, LocaModa said, “IndoorDIRECT’s focus on engaging content translates into a success story that inspires the industry. We are delighted to be partnering with the leaders in the QSR category and helping them leverage mobile and social networks to enhance their connectivity to their audience and brands.”
About IndoorDIRECT
IndoorDIRECT owns and operates Restaurant Entertainment Network which features a variety of shows (including theBITE, theBITE@Nite, and theBITEWeekend). These shows play in venues such as Wendy's, Arby's, McDonald's, Taco Bell, Carl's Jr, Hardee's, and Denny's, reaching over 100 million viewers annually in top DMAs.
About LocaModa
LocaModa turns screens that people normally ignore into screens they can't resist. By connecting digital networks with social media and mobile messaging, we enable over 100,000,000 people in thousands of venues, high-traffic public spaces, at events and on websites to interact with their environments - and brands - in ways never before possible. Our cross-channel platform combines the reach of television with the interactivity and measurability of the Web. LocaModa is a privately held company headquartered in Cambridge, MA.
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