We want to focus on social media as part of a functioning business strategy.
Harrods Creek, KY (PRWEB) January 31, 2010
The editorial team behind ArnoldIT.com's Beyond Search Web log has a new blog available today. SSN (Strategic Social Networking) covers business uses of social media. The Web log features original essays, lists, and roundups of important news and information about social media.
"The angle," according to editor Jessica Bratcher, a former newspaper managing editor, "is to explain to a business person how to make use of Facebook, Twitter, and other social media to achieve a business objective. We want to focus on social media as part of a functioning business strategy rather than just reviewing case studies and pointing out demos."
An RSS feed is available. New stories are announced when they are published via Twitter @SSNBLOG at http://twitter.com/ssnblog. A Facebook site at http://www.facebook.com/SSNBLOG provides additional information about the business uses of social media. New information will be posted Monday through Friday. Guest articles from thought leaders will appear. Like Beyond Search, the content will be practical and have an edge.
Publisher Stephen E Arnold said, "We want to be clear and direct about the specific use of social media. If something has risk, we want to identify it. If a service is unique, we want to highlight that specific function. Our goal is to provide information for the business professional whether working as a consultant or as an employee of an organization."
The information in the blog is released under Creative Commons 2.5.
Arnold Information Technology is an organization specializing in electronic publishing, marketing via electronic media, online system engineering and database design. President Stephen E. Arnold monitors search, content processing, text mining and related topics from his office in Kentucky. He works with colleagues worldwide on a wide range of online and content-related projects. Beyond Search is the research arm of AIT. The company's Web site is http://arnoldit.com, and the Beyond Search blog is at http://arnoldit.com/wordpress/.