Payday Power Powers Up with Major Upgrade

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Payday Power has recently launched its new website design after months of design tweaks and user feedback testing. Improving customer usability, simplifying the design and speeding up the load times.

Payday Power's New Website Design Goes Live February 2010

New Website Design Goes Live February 2010

and early results show it is all working smoothly with not a single error being reported – as yet!

Payday Power has been providing payday loans to working people in the UK since 2008. The payday product is relatively new to the UK as a financial product and interest in these loans has been rising since they arrived in the UK from the USA a few years ago. Payday loans are small short term loans, taken out for a week or two which then are repaid on the borrowers next pay date. After 2 years of trading online, payday power has updated its website as a result of extensive analysis of visitor browsing habits, analytic reports and direct usability testing and feedback from our customers.

View the New Payday Power Website Design

The new website design aims to make the product as simple and straightforward as possible for users, so that they can get their money as quickly as possible. During the testing period many issues were raised by users not just on the ‘old’ website by also with a number of competitor’s websites. The creative director informs us that “Feedback ranged from not knowing if customers could qualify before they applied, customers not knowing how to find out how much their loan would cost them to understanding what would happen when at each stage of the application process. We have addressed all these issues and early results show it is all working smoothly with not a single error being reported – as yet!”.

View the Simple & Streamlined Application Form

A ‘report an error’ button has also been added to the site so that problems can be addressed and fixed as quickly as possible. The marketing manager says “It’s not just the front end visuals of the website that have been given a facelift, the backend – the decision engine – has also been upgraded which means for customers that not only will they have a better chance of getting a loan with us, but if their application fails, we can intelligently inform them why and suggest possible answers. We found that many more people would get their application accepted with a little feedback along the way.”

Payday Power Blog would also like to know what you think of the new website.

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Julian Cook
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