Millwood, NY (PRWEB) February 3, 2010
The Food Bank for Westchester, which is celebrating its 20th year of fighting hunger in Westchester, received $1,680 from Peapod’s Refer-a-Friend Charity Program. The initiative by Peapod, the leading online grocery service, helped shoppers save money on groceries while making a donation to the Food Bank for Westchester.
Peapod donated $10 to the Food Bank for Westchester for every current and new customer that referred a friend to try the Peapod service. Both those that referred and tried the service for the first time also earned a $10 discount for their own grocery orders.
“The initiative by Peapod enabled us to feed 6,000 nutritious meals to hungry families in Westchester during the holidays,” said Christina Rohatynskyj, Executive Director of the Food Bank for Westchester. “We are so grateful for their support.”
Food banks across the country are struggling to meet the increasing demand from the communities they serve. According to a survey by The Chronicle of Philanthropy, many charities are seeing a decline in donations by 10 percent or more. According to Feeding America, the nation’s largest domestic hunger relief charity, food banks have seen an increase in demand by 30 percent compared to last year.
“We are humbled by the outpouring of support from our customers. With their help, we are thrilled to make this donation,” said Peg Merzbacher, director of marketing for Peapod. “We hope our contribution will make a difference for those struggling in our communities during this difficult time.”
For more information about Peapod and the Refer-a-Friend program, visit http://www.peapod.com.
The Food Bank for Westchester, one of eight food banks in New York State, acquires, warehouses and distributes food to 200 Westchester County hunger relief organizations, including food pantries and soup kitchens, among others. These efforts feed some or all of the 200,000 people in Westchester who are hungry or at risk of hunger. The Food Bank mission is supported by an extensive donor and volunteer network.
For additional information, contact the Food Bank at 914-923-1100 or visit http://www.foodbankforwestchester.org. The Food Bank for Westchester is located at 358 Saw Mill River Road, Millwood, NY 10546.
About the Food Bank for Westchester: The Food Bank for Westchester’s mission is to lead, engage and educate Westchester County in creating a hunger-free environment. It solicits and administers donations from both the public and private sector, distributing food through approximately 200 hunger relief member agencies. Its core activity is the collection and distribution of donated, government and purchased food. The Food Bank distributes more than five million pounds of food to member agencies annually.
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